# Growth Investment StrategyHow to Outgrow the Competition

If you want to focus on the future development and potential of the company, then our Growth Strategy is right for you. The current stock price is of less importance, as good company growth in comparison to the competitors will drive returns. Even in times of poor macro-economic growth, you profit when your stock pick grows more or shrinks less than your competitors.

"If a company can show nice consistent earnings for four or five years I don't care whether it makes broomsticks or computer parts." - Martin Zweig

Compared to investors who rely on the Value strategy, you rely on stocks that have strong growth potential. Your stock may be traded at a higher price today, but growth will increase its value and create profit for the future. Companies expected to grow at a high rate are often young companies in rapidly growing industries, e.g. New Technology.

## Metrics of the growth strategy

### Profit growth

Defined as:

$\frac{Profit \ (cy) - Profit \ (py) }{\ Revenue \ (py)}$

For financial companies, we use operating profit as profit metric. For all other companies, we measure profit at EBITDA or EBIT (in case of segment reporting) level.

### Shareholder returns

Defined as:

$\frac{ Current \ IV + Dividens }{\ Original \ IV \ }$

This ratio is also referred to as total investor return or total investment return. We use the current investment value at the end of the current period and the original investment value at the end of the previous period.

### Revenue growth

Defined as:

$\frac{Revenue \ (cy) - Revenue \ (py) }{\ Revenue \ (py)}$

cy = Current Year
py = Previous Year
IV = Investment Value