The people from Switzerland and Sweden have a lot in common. Many Swedish-Swiss couples know this, and since the merger of ABB, so does the whole of Switzerland.
Now, there are even stocks with the name "Swedish Match". And I do indeed like the stock because the vision of the company is a society without smokers. As a non-smoker, this idea obviously appeals to me. I don’t have anything against smokers, but a lot against smoke, because it destroys the smell of food and wine.
Our ranks tell a clear story: the value ranks are excellent and the security is also in order. Why might this be the case? I suspect that these days, there aren’t many people who want to invest in a nicotine company.
I don’t mind that because I want to invest and not moralize others. Last but not least, the product "Snus" from Swedish Match is a lot healthier than cigarettes, and the only companies who have something to lose are the pharma giants – and they are fighting it as best as they can.