September 9, 2016

Stock purchases are like buying a house



It’s hard to beat the stock market - unless you make it your calling and it’s not my calling. This is why I invest without trying to beat the market. I am happy with the average stock market return. It’s much higher than the returns on bonds, the price increase on gold or the interest in a bank account.

Last but not least, with my stock purchase, I become part owner of a company I like and that makes me feel good.

That’s why I invest in companies I like, in the geographic markets I am interested in, that sell good products and share my values.

For me, buying a stock is like buying a house: I decide where I want to live after thinking about the surroundings, the community and the house itself. I see if it all fits before I buy it.

When I buy a house, future price increases are not my primary motivation. That is too difficult to predict. I buy a house because it renders a service for me. It should be the same with stocks. I buy stocks because they put my money to work. If they happen to outperform other stocks, that’s my good luck.

Looking at stock investment in the same way as buying a house makes it much easier to decide which stocks to buy.



We invest in our stock tips ourselves and openly publish the returns of our portfolio. That's how much we believe in our stock research. Subscribe to the top 10 stocks for 100 markets conveniently by e-mail.

Register for
stock tips now


Stock investing made easy