Stock Research: WH Smith

Independent stock analysis through peer comparison: Get the 360° View as an objective basis for stock decision-making and explore the detailed ranks.

WH Smith

LSE:SMWH GB00B2PDGW16
10
  • Value
    14
  • Growth
    28
  • Safety
    Safety
    22
  • Combined
    4
  • Sentiment
    45
  • 360° View
    360° View
    10
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Company Description

WH Smith PLC is a global travel retailer offering travel essentials. It operates in the travel retail industry and owns brands such as WHSmith, Marks & Spencer Simply Food, and Costa Coffee. The company operates in the UK, North America, and the Rest of the World. In the last fiscal year, the company had a market cap of $1,743 million, profits of $1,591 million, and revenue of $2,518 million with 14,451 employees.

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ANALYSIS: With an Obermatt 360° View of 10 (better than 10% compared with alternatives), overall professional sentiment and financial characteristics for the stock WH Smith are critical, mostly below average. The 360° View is based on consolidating four consolidated indicators, with all four indicators below average for WH Smith. The consolidated Value Rank has a low rank of 14 which means that the share price of WH Smith is on the higher side compared with typical size in indicators such as revenues, profits, and invested capital. This means the stock price is higher than for 86% of alternative stocks in the same industry. The consolidated Growth Rank also has a low rank of 28, which means that the company exhibits below-average growth momentum when looking at financial metrics such as revenue, profit, and invested capital growth as well as stock returns. This means that growth is lower than for 28% of competitors in the same industry. The consolidated Safety Rank has a riskier rank of 22, which means that the company has a riskier financing structure than 78% comparable companies when looking at the amount of its debt, its refinancing requirements, and its ability to service debt. Finally, the consolidated Sentiment Rank has a low rank of 45, which means that professional investors are more pessimistic about the stock than for 55% of alternative investment opportunities. ...read more

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The higher the 360° View, the better the stock performed against its peers, considering all metrics. The 360° View represents an average of the other 5 ranks and is then scaled to a rank from 1 to 100. The shaded values are illustrative only.
Last update: 30-Jul-2026.

Make Sense of the Ranks

The higher, the better. For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. These ranks are percentiles: a rank of 75 means the company outperforms 75% of its peers in that specific area. The higher the rank, the better the stock stacks up against its peers.

Detailed and Historical Ranks

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Metrics Current 2025 2024 2023
Value
14 50 28 25
Growth
28 47 45 57
Safety
Safety
22 10 23 6
Sentiment
45 70 90 81
360° View
360° View
10 34 39 33
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Metrics Current 2025 2024 2023
Analyst Opinions
31 55 80 78
Opinions Change
86 31 60 82
Pro Holdings
n/a 74 86 16
Market Pulse
3 81 73 62
Sentiment
45 70 90 81
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Metrics Current 2025 2024 2023
Value
14 50 28 25
Growth
28 47 45 57
Safety Safety
22 10 23 6
Combined
4 15 8 12
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Metrics Current 2025 2024 2023
Price vs. Sales (P/S)
43 20 23 24
Price vs. Earnings (P/E)
44 55 31 19
Price vs. Book (P/B)
24 30 19 16
Dividend Yield
1 68 70 62
Value
14 50 28 25
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Metrics Current 2025 2024 2023
Revenue Growth
52 55 59 56
Profit Growth
53 48 51 91
Capital Growth
41 46 30 7
Stock Returns
7 36 44 57
Growth
28 47 45 57
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Metrics Current 2025 2024 2023
Leverage
13 16 15 12
Refinancing
49 23 24 21
Liquidity
38 54 60 16
Safety Safety
22 10 23 6

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Frequently Asked
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This is a highly risky stock investment proposition as all consolidated ranks are below-average. There are no compelling arguments to support this stock based on current information. It is not recommended for any investor profile. However, performance does change, so it could we worth keepin on a watchlist.

Obermatt provides unbiased stock analysis as a completely independent third party. We have no conflicts of interest with individual stock titles. Our data-driven analysis is based on algorithms honed over twelve years, giving you analysis that is free from personal bias and conflicts of interest.

The 360° View Rank indicates a company's overall performance across all major financial and non-financial metrics tracked by Obermatt. A 360° View Rank of 75 means the company is more well-rounded than 75% of similar companies. A high score indicates that the company is strong across the board; it is attractively priced, growing sustainably, financially stable, and well-regarded by the market. Learn more.

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