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Stock Research: Booking Holdings

Independent stock analysis through peer comparison: Get the 360° View as an objective basis for stock decision-making and explore the detailed ranks.

Booking Holdings

NSQ:BKNG US09857L1089
30
  • Value
    38
  • Growth
    85
  • Safety
    Safety
    12
  • Combined
    37
  • Sentiment
    45
  • 360° View
    360° View
    30
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Company Description

Booking Holdings Inc. is a provider of online travel and restaurant reservation services. It operates through brands like Booking.com, Priceline, Agoda, KAYAK, and OpenTable, offering accommodations, flights, car rentals, dinner reservations, and vacation packages. Booking.com alone provides accommodation services in over 220 countries and territories. In the last fiscal year, the company had a market cap of $183949 million, profits of NULL, revenue of $23739 million, and 24300 employees.

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ANALYSIS: With an Obermatt 360° View of 30 (better than 30% compared with alternatives), overall professional sentiment and financial characteristics for the stock Booking Holdings are below the industry average. The 360° View is based on consolidating four consolidated indicators, with three out of four indicators below average for Booking Holdings. The consolidated Growth Rank has a good rank of 85, which means that the company experiences above-average growth momentum when looking at financial metrics such as revenue, profit, and invested capital growth, as well as stock returns. It ranks higher than 85% of competitors in the same industry. The other indicators are below average, namely the Value, Safety, and Sentiment Ranks.The Value Rank at 38 means that the share price of Booking Holdings is on the high side compared with its peers regarding revenues, profits, and invested capital. The stock price is higher than for 62% of alternative stocks in the same industry. The consolidated Safety Rank has a riskier rank of 12, which means that the company has a riskier financing structure than 88% comparable companies when looking at the amount of its debt, its refinancing requirements, and its ability to service debt. The consolidated Sentiment Rank also has a low rank of 45, indicating professional investors are more pessimistic about the stock than for 55% of alternative investment opportunities. ...read more

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Strongest Rank Price vs. Book (P/B)
Weakest Rank Profit Growth
Country USA
Industry Hotels, Resorts & Cruise Lines
Size Large
Website bookingholdings.com
Index
NASDAQ 100
NASDAQ
S&P US Luxury
S&P 500
Booking Holdings stock price by TradingView. Not sourced by Obermatt.
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The higher the 360° View, the better the stock performed against its peers, considering all metrics. The 360° View represents an average of the other 5 ranks and is then scaled to a rank from 1 to 100. The shaded values are illustrative only.
Last update: 26-Mar-2026.

Make Sense of the Ranks

The higher, the better. For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. These ranks are percentiles: a rank of 75 means the company outperforms 75% of its peers in that specific area. The higher the rank, the better the stock stacks up against its peers.

Value
Identifies how good a value the stock is.
Good Value Expensive
Combined
Consolidated view across Value, Growth, and Safety.
Good Tread Carefully
Growth
Shows a company's growth potential.
High Growth Tough Times
Sentiment
Shows what the market thinks of a stock.
Positive Sentiment Skepticism
Safety
Safety
Assesses how financially secure a company is.
Well-Financed High Leverage
360° View
360° View
Holistic stock analysis: all key non-/financial metrics
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Detailed and Historical Ranks

Deep dive into 15 detailed ranks and 3 years of history. Unlock the analysis.

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Metrics Current 2025 2024 2023
Value
38 82 68 5
Growth
85 66 75 100
Safety
Safety
12 38 47 34
Sentiment
45 74 78 15
360° View
360° View
30 82 98 13
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Metrics Current 2025 2024 2023
Analyst Opinions
68 65 49 25
Opinions Change
40 50 71 49
Pro Holdings
n/a 92 94 47
Market Pulse
25 47 49 14
Sentiment
45 74 78 15
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Metrics Current 2025 2024 2023
Value
38 82 68 5
Growth
85 66 75 100
Safety Safety
12 38 47 34
Combined
37 63 81 31
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Metrics Current 2025 2024 2023
Price vs. Sales (P/S)
15 19 21 30
Price vs. Earnings (P/E)
34 44 71 52
Price vs. Book (P/B)
1 94 100 12
Dividend Yield
87 86 1 1
Value
38 82 68 5
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Metrics Current 2025 2024 2023
Revenue Growth
55 42 59 92
Profit Growth
94 51 58 100
Capital Growth
80 55 47 75
Stock Returns
57 73 91 81
Growth
85 66 75 100
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Metrics Current 2025 2024 2023
Leverage
4 5 16 10
Refinancing
32 40 33 53
Liquidity
61 75 84 73
Safety Safety
12 38 47 34

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Frequently Asked
Questions

The only positive is high growth. The stock is expensive (low Value Rank), risky to finance, and carries critical professional sentiment. This is a risky proposition. Avoid unless you have exceptional conviction that the growth alone will overcome the price and financial risks.

Obermatt provides unbiased stock analysis as a completely independent third party. We have no conflicts of interest with individual stock titles. Our data-driven analysis is based on algorithms honed over twelve years, giving you analysis that is free from personal bias and conflicts of interest.

The 360° View Rank indicates a company's overall performance across all major financial and non-financial metrics tracked by Obermatt. A 360° View Rank of 75 means the company is more well-rounded than 75% of similar companies. A high score indicates that the company is strong across the board; it is attractively priced, growing sustainably, financially stable, and well-regarded by the market. Learn more.

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