Stock Research: Viaplay

Independent stock analysis through peer comparison: Get the 360° View as an objective basis for stock decision-making and explore the detailed ranks.

Viaplay

STO:VPLAY B SE0012116390
67
  • Value
    52
  • Growth
    97
  • Safety
    Safety
    44
  • Combined
    87
  • Sentiment
    39
  • 360° View
    360° View
    67
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Company Description

Viaplay Group AB (publ), formerly Nordic Entertainment Group AB, is a Sweden-based entertainment company. The Company provides broadcast television (TV) and streaming services in Scandinavia trough satellite pay-tv platforms, TV channels and video streaming services, commercial free-TV channels, commercial radio networks and a bundled TV. The Company also creates and distributes TV shows, commercials, feature films and branded content and manages social media talent. Furthermore, the Company acquires and distributes content rights to broadcasters, streamers and distributors. The Company also operates production companies in Europe and sell content to customers worldwide. The majority of the licenses of the Company are held in the United Kingdom.

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ANALYSIS: With an Obermatt 360° View of 67 (better than 67% compared with alternatives), overall professional sentiment and financial characteristics for the stock Viaplay are above average. The 360° View is based on consolidating four consolidated indicators, with half of the metrics below and half above average for Viaplay. The consolidated Value Rank has an attractive rank of 52, which means that the share price of Viaplay is on the lower side compared with the typical size in indicators such as revenues, profits, and invested capital. This means the stock price is lower than for 52% of alternative stocks in the same industry. The consolidated Growth Rank has a good rank of 97, which means that the company experiences above-average growth momentum when looking at financial metrics such as revenue, profit, and invested capital growth as well as stock returns. But the professional market sentiment is below average compared with other stock investment alternatives with a Sentiment Rank of 39. Professional investors are more confident in 61% other stocks. Worryingly, the company has risky financing, with a Safety rank of 44. This means 56% of comparable companies have a safer financing structure than Viaplay. ...read more

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The higher the 360° View, the better the stock performed against its peers, considering all metrics. The 360° View represents an average of the other 5 ranks and is then scaled to a rank from 1 to 100. The shaded values are illustrative only.
Last update: 9-Apr-2026.

Make Sense of the Ranks

The higher, the better. For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. These ranks are percentiles: a rank of 75 means the company outperforms 75% of its peers in that specific area. The higher the rank, the better the stock stacks up against its peers.

Detailed and Historical Ranks

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Metrics Current 2025 2024 2023
Value
52 60 67 9
Growth
97 48 7 41
Safety
Safety
44 33 47 53
Sentiment
39 4 1 46
360° View
360° View
67 26 8 17
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Metrics Current 2025 2024 2023
Analyst Opinions
23 3 1 5
Opinions Change
50 28 15 50
Pro Holdings
n/a 1 8 99
Market Pulse
21 9 1 40
Sentiment
39 4 1 46
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Metrics Current 2025 2024 2023
Value
52 60 67 9
Growth
97 48 7 41
Safety Safety
44 33 47 53
Combined
87 35 29 21
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Metrics Current 2025 2024 2023
Price vs. Sales (P/S)
97 97 100 45
Price vs. Earnings (P/E)
97 3 92 5
Price vs. Book (P/B)
24 83 94 27
Dividend Yield
1 1 1 1
Value
52 60 67 9
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Metrics Current 2025 2024 2023
Revenue Growth
91 6 8 88
Profit Growth
11 77 1 12
Capital Growth
83 98 98 93
Stock Returns
100 12 1 7
Growth
97 48 7 41
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Metrics Current 2025 2024 2023
Leverage
18 5 46 22
Refinancing
98 100 100 79
Liquidity
25 4 6 70
Safety Safety
44 33 47 53

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This is a mixed bag with good value and high growth balanced by risky financing and negative sentiment. This is a risky stock that requires conviction; you should only consider it if you are willing to conduct further research into the underlying sentiment and financial risks.

Obermatt provides unbiased stock analysis as a completely independent third party. We have no conflicts of interest with individual stock titles. Our data-driven analysis is based on algorithms honed over twelve years, giving you analysis that is free from personal bias and conflicts of interest.

The 360° View Rank indicates a company's overall performance across all major financial and non-financial metrics tracked by Obermatt. A 360° View Rank of 75 means the company is more well-rounded than 75% of similar companies. A high score indicates that the company is strong across the board; it is attractively priced, growing sustainably, financially stable, and well-regarded by the market. Learn more.

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