Stock Research: Kogan.com

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Kogan.com

ASX:KGN AU000000KGN2
72
  • Value
    43
  • Growth
    70
  • Safety
    Safety
    64
  • Combined
    78
  • Sentiment
    52
  • 360° View
    360° View
    72
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Company Description

Kogan.com Limited is a portfolio of retail and services businesses. It operates in retail, telecommunications, internet, insurance, home finances, utilities, vehicles, and travel, with brands including Kogan, Dick Smith, and Mighty Ape. It primarily operates in Australia. In the last fiscal year, the company had a market cap of $259 million, profits of $112 million, and revenue of $306 million. The number of employees is not available.

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Analysis

ANALYSIS: With an Obermatt 360° View of 72 (better than 72% compared with alternatives), overall professional sentiment and financial characteristics for the stock Kogan.com are above average. The 360° View is based on consolidating four consolidated indicators, with all but one indicator above average for Kogan.com. The consolidated Value Rank has an attractive rank of 64, which means that the share price of Kogan.com is on the lower side compared with the typical size in indicators such as revenues, profits, and invested capital. This means the stock price is lower than for 64% of alternative stocks in the same industry. The consolidated Growth Rank has a good rank of 70, which means that the company experiences above-average growth momentum when looking at financial metrics such as revenue, profit, and invested capital growth, as well as stock returns. In addition, professional market sentiment is above average compared with other stock investment alternatives with a Sentiment Rank of 52. But the company’s financing is risky with a Safety rank of 43. This means 57% of comparable companies have a safer financing structure than Kogan.com. ...read more

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Index
ASX 300
The higher the 360° View, the better the stock performed against its peers, considering all metrics. The 360° View represents an average of the other 5 ranks and is then scaled to a rank from 1 to 100. The shaded values are illustrative only.
Last update: 13-Nov-2025.

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The higher, the better. For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. These ranks are percentiles: a rank of 75 means the company outperforms 75% of its peers in that specific area. The higher the rank, the better the stock stacks up against its peers.

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Metrics Current 2024 2023 2022
Value
64 53 17 21
Growth
70 39 100 3
Safety
Safety
43 56 44 53
Sentiment
52 16 5 12
360° View
360° View
72 25 25 1
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Metrics Current 2024 2023 2022
Analyst Opinions
23 3 1 24
Opinions Change
50 5 17 50
Pro Holdings
n/a 39 8 63
Market Pulse
83 82 59 13
Sentiment
52 16 5 12
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Metrics Current 2024 2023 2022
Value
64 53 17 21
Growth
70 39 100 3
Safety Safety
43 56 44 53
Combined
78 49 58 4
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Metrics Current 2024 2023 2022
Price vs. Sales (P/S)
64 47 5 23
Price vs. Earnings (P/E)
59 45 38 51
Price vs. Book (P/B)
30 26 32 30
Dividend Yield
85 85 32 25
Value
64 53 17 21
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Metrics Current 2024 2023 2022
Revenue Growth
72 65 68 51
Profit Growth
68 52 96 6
Capital Growth
80 55 88 32
Stock Returns
8 17 95 3
Growth
70 39 100 3
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Metrics Current 2024 2023 2022
Leverage
75 73 81 42
Refinancing
37 46 50 68
Liquidity
37 37 4 42
Safety Safety
43 56 44 53

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