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Stock Research: Kogan.com

Independent stock analysis through peer comparison: Get the 360° View as an objective basis for stock decision-making and explore the detailed ranks.

Kogan.com

ASX:KGN AU000000KGN2
48
  • Value
    49
  • Growth
    42
  • Safety
    Safety
    42
  • Combined
    37
  • Sentiment
    59
  • 360° View
    360° View
    48
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Company Description

Kogan.com Limited is a portfolio of retail and services businesses. It operates in retail, telecommunications, internet, insurance, home finances, utilities, vehicles, and travel, with brands including Kogan, Dick Smith, and Mighty Ape. It primarily operates in Australia. In the last fiscal year, the company had a market cap of $259 million, profits of $112 million, and revenue of $306 million. The number of employees is not available.

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Strongest Rank Capital Growth
Weakest Rank Dividend Yield
Country Australia
Industry Internet Retail
Size X-Small
Website kogancorporate.com
Index
ASX 300
Kogan.com stock price by TradingView. Not sourced by Obermatt.
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The higher the 360° View, the better the stock performed against its peers, considering all metrics. The 360° View represents an average of the other 5 ranks and is then scaled to a rank from 1 to 100. The shaded values are illustrative only.
Last update: 8-Jan-2026.

Make Sense of the Ranks

The higher, the better. For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. These ranks are percentiles: a rank of 75 means the company outperforms 75% of its peers in that specific area. The higher the rank, the better the stock stacks up against its peers.

Value
Identifies how good a value the stock is.
Good Value Expensive
Combined
Consolidated view across Value, Growth, and Safety.
Good Tread Carefully
Growth
Shows a company's growth potential.
High Growth Tough Times
Sentiment
Shows what the market thinks of a stock.
Positive Sentiment Skepticism
Safety
Safety
Assesses how financially secure a company is.
Well-Financed High Leverage
360° View
360° View
Holistic stock analysis: all key non-/financial metrics
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Detailed and Historical Ranks

Deep dive into 15 detailed ranks and 3 years of history. Unlock the analysis.

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Metrics Current 2025 2024 2023
Value
49 53 17 21
Growth
42 39 100 3
Safety
Safety
42 56 44 53
Sentiment
59 16 5 12
360° View
360° View
48 25 25 1
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Metrics Current 2025 2024 2023
Analyst Opinions
32 3 1 24
Opinions Change
50 5 17 50
Pro Holdings
n/a 39 8 63
Market Pulse
78 82 59 13
Sentiment
59 16 5 12
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Metrics Current 2025 2024 2023
Value
49 53 17 21
Growth
42 39 100 3
Safety Safety
42 56 44 53
Combined
37 49 58 4
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Metrics Current 2025 2024 2023
Price vs. Sales (P/S)
51 45 38 51
Price vs. Earnings (P/E)
41 47 5 23
Price vs. Book (P/B)
22 26 32 30
Dividend Yield
83 85 32 25
Value
49 53 17 21
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Metrics Current 2025 2024 2023
Revenue Growth
81 65 68 51
Profit Growth
76 52 96 6
Capital Growth
1 55 88 32
Stock Returns
12 17 95 3
Growth
42 39 100 3
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Metrics Current 2025 2024 2023
Leverage
75 73 81 42
Refinancing
32 46 50 68
Liquidity
37 37 4 42
Safety Safety
42 56 44 53

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Frequently Asked
Questions

Only the professional market sentiment is positive. The stock is expensive, has low growth, and low financial safety. This is a weak investment proposition. Only a small, highly-speculative investment may be justified by investors who strongly believe the positive sentiment points to an positive future.

Obermatt provides unbiased stock analysis as a completely independent third party. We have no conflicts of interest with individual stock titles. Our data-driven analysis is based on algorithms honed over twelve years, giving you analysis that is free from personal bias and conflicts of interest.

The 360° View Rank indicates a company's overall performance across all major financial and non-financial metrics tracked by Obermatt. A 360° View Rank of 75 means the company is more well-rounded than 75% of similar companies. A high score indicates that the company is strong across the board; it is attractively priced, growing sustainably, financially stable, and well-regarded by the market. Learn more.

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