Stock Research: Kogan.com

Independent stock analysis through peer comparison: Get the 360° View as an objective basis for stock decision-making and explore the detailed ranks.

Kogan.com

ASX:KGN AU000000KGN2
14
  • Value
    43
  • Growth
    37
  • Safety
    Safety
    39
  • Combined
    18
  • Sentiment
    26
  • 360° View
    360° View
    14
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Company Description

Kogan.com Limited is a portfolio of retail and services businesses. It operates in retail, telecommunications, internet, insurance, home finances, utilities, vehicles, and travel, with brands including Kogan, Dick Smith, and Mighty Ape. It primarily operates in Australia. In the last fiscal year, the company had a market cap of $259 million, profits of $112 million, and revenue of $306 million. The number of employees is not available.

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The higher the 360° View, the better the stock performed against its peers, considering all metrics. The 360° View represents an average of the other 5 ranks and is then scaled to a rank from 1 to 100. The shaded values are illustrative only.
Last update: 27-Feb-2026.

Make Sense of the Ranks

The higher, the better. For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. These ranks are percentiles: a rank of 75 means the company outperforms 75% of its peers in that specific area. The higher the rank, the better the stock stacks up against its peers.

Detailed and Historical Ranks

Deep dive into 15 detailed ranks and 3 years of history. Unlock the analysis.

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Metrics Current 2025 2024 2023
Value
43 53 17 21
Growth
37 39 100 3
Safety
Safety
39 56 44 53
Sentiment
26 16 5 12
360° View
360° View
14 25 25 1
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Metrics Current 2025 2024 2023
Analyst Opinions
43 3 1 24
Opinions Change
50 5 17 50
Pro Holdings
n/a 39 8 63
Market Pulse
67 82 59 13
Sentiment
26 16 5 12
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Metrics Current 2025 2024 2023
Value
43 53 17 21
Growth
37 39 100 3
Safety Safety
39 56 44 53
Combined
18 49 58 4
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Metrics Current 2025 2024 2023
Price vs. Sales (P/S)
46 45 38 51
Price vs. Earnings (P/E)
45 47 5 23
Price vs. Book (P/B)
20 26 32 30
Dividend Yield
85 85 32 25
Value
43 53 17 21
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Metrics Current 2025 2024 2023
Revenue Growth
57 65 68 51
Profit Growth
66 52 96 6
Capital Growth
44 55 88 32
Stock Returns
15 17 95 3
Growth
37 39 100 3
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Metrics Current 2025 2024 2023
Leverage
66 73 81 42
Refinancing
12 46 50 68
Liquidity
46 37 4 42
Safety Safety
39 56 44 53

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Frequently Asked
Questions

With good value and positive sentiment, but low growth and risky financing, this combination is generally dangerous as debt requires growth to sustain it. Only investors with a strong belief in future growth potential and a high-risk tolerance should consider this stock.

Obermatt provides unbiased stock analysis as a completely independent third party. We have no conflicts of interest with individual stock titles. Our data-driven analysis is based on algorithms honed over twelve years, giving you analysis that is free from personal bias and conflicts of interest.

The 360° View Rank indicates a company's overall performance across all major financial and non-financial metrics tracked by Obermatt. A 360° View Rank of 75 means the company is more well-rounded than 75% of similar companies. A high score indicates that the company is strong across the board; it is attractively priced, growing sustainably, financially stable, and well-regarded by the market. Learn more.

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