Fact based stock research
KeyCorp (NYSE:KEY)
US4932671088
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For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. The higher the rank, the better the stock performs than its peers. And, we do this for six investment strategies:
Value - shows how good of a value the stock is. Green is "inexpensive"; red is "expensive".
Growth - shows a company's growth potential. Green is "high growth" expected; red is "tough times ahead".
Safety - relates to the amount of debt a company has. Green is low debt level; red is high debt level.
Combined Financial - this isn't an average of the first three ranks but rather a consolidated view across several financial indicators. Green = good; red = tread carefully.
(NEW) Sentiment - quantifies professional analyst ratings and holdings as well as market pulse. Green = positive sentiment; red = skepticism (Only available to Premium Subscribers).
(NEW) 360° View - the ultimate rating with all financial and non-financial indicators.
KeyCorp stock research in summary
ANALYSIS: With an Obermatt Combined Rank of 94 (better than 94% compared with investment alternatives), KeyCorp (Regional Banks, USA) shares have much better financial characteristics than comparable stocks. Shares of KeyCorp are a good value (attractively priced) with a consolidated Value Rank of 88 (better than 88% of alternatives), show above-average growth (Growth Rank of 94) but are riskily financed (Safety Rank of 37), which means above-average debt burdens. ...read more
RECOMMENDATION: A Combined Rank of 94, is a strong buy recommendation based on KeyCorp's financial characteristics. As the company KeyCorp's key financial metrics exhibit excellent performance in two areas, such as good value (Obermatt Value Rank of 88) and above-average growth (Obermatt Growth Rank of 94), it could be argued that the risk-taking in financing (Obermatt Safety Rank of only 37) indicates that the company is optimistic about the future and sees debt as an opportunity to boost returns. More debt means more shareholder returns if everything goes well. However, higher debt burdens are risky when interest rates rise or the business deteriorates in a crisis. If you believe the company's future is market-typical or even better, this could be an argument for a share purchase. Obermatt Premium subscribers can further check the stock’s Sentiment Ranks, which also flow into the Obermatt 360° View for investors. ...read more
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Country | USA |
Industry | Regional Banks |
Index | Dividends USA, Diversity USA, D.J. US Banks, S&P 500 |
Size class | X-Large |
This stock has achievements: Top 10 Stock.
5-Jun-2025. Stock data may be delayed. Log in or sign up to get the most recent research.

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Review the performance ranks of the individual metrics that form each investment strategy.
Research History: KeyCorp
RESEARCH HISTORY | 2022 | 2023 | 2024 | 2025 | ||||
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VALUE | ||||||||
VALUE | 55 |
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76 |
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85 |
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88 |
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GROWTH | ||||||||
GROWTH | 71 |
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11 |
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93 |
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94 |
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SAFETY | ||||||||
SAFETY | 9 |
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1 |
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12 |
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37 |
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SENTIMENT | ||||||||
SENTIMENT | 8 |
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4 |
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3 |
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new | |
360° VIEW | ||||||||
360° VIEW | 27 |
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6 |
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43 |
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new |
Combined financial peformance in Detail
ANALYSIS: With an Obermatt Combined Rank of 94 (better than 94% compared with investment alternatives), KeyCorp (Regional Banks, USA) shares have much better financial characteristics than comparable stocks. Shares of KeyCorp are a good value (attractively priced) with a consolidated Value Rank of 88 (better than 88% of alternatives), show above-average growth (Growth Rank of 94) but are riskily financed (Safety Rank of 37), which means above-average debt burdens. ...read more
RECOMMENDATION: A Combined Rank of 94, is a strong buy recommendation based on KeyCorp's financial characteristics. As the company KeyCorp's key financial metrics exhibit excellent performance in two areas, such as good value (Obermatt Value Rank of 88) and above-average growth (Obermatt Growth Rank of 94), it could be argued that the risk-taking in financing (Obermatt Safety Rank of only 37) indicates that the company is optimistic about the future and sees debt as an opportunity to boost returns. More debt means more shareholder returns if everything goes well. However, higher debt burdens are risky when interest rates rise or the business deteriorates in a crisis. If you believe the company's future is market-typical or even better, this could be an argument for a share purchase. Obermatt Premium subscribers can further check the stock’s Sentiment Ranks, which also flow into the Obermatt 360° View for investors. ...read more
RESEARCH HISTORY | 2022 | 2023 | 2024 | 2025 | ||||
---|---|---|---|---|---|---|---|---|
VALUE | ||||||||
VALUE | 55 |
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76 |
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85 |
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88 |
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GROWTH | ||||||||
GROWTH | 71 |
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11 |
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93 |
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94 |
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SAFETY | ||||||||
SAFETY | 9 |
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1 |
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12 |
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37 |
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COMBINED | ||||||||
COMBINED | 37 |
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10 |
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92 |
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94 |
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Value Metrics in Detail
ANALYSIS: With an Obermatt Value Rank of 88 (better than 88% compared with alternatives) for 2025, KeyCorp shares are significantly less expensive than comparable stocks. The Value Rank is based on consolidating four value indicators, where half the indicators are below and half above average for KeyCorp. Price-to-Sales (P/S) is 86, which means that the stock price compared with what market professionals expect for future sales is lower than for 86% of comparable companies, indicating a good value concerning KeyCorp's revenue size. The same is valid for dividend yields with a Dividend Yield rank of 92, which means that dividends are expected to be higher than for 92% of comparable investments. On the other hand, the Price-to-Book Capital ratio (also referred to as market-to-book ratio) is less favorable than for 51% of alternatives (only 49% of peers have an even higher ratio). The same is valid for the Price-to-Profit (or Price / Earnings, P/E) ratio, which is higher than for 52% of comparable companies, making the stock more expensive compared with the company's expected profit levels. ...read more
RECOMMENDATION: The overall picture with a consolidated Value Rank of 88, is a buy recommendation based on KeyCorp's stock price compared with the company's operational size and dividend yields. This is a somewhat surprising picture, because it means that profits are low while dividends are high. One interpretation could be that profits are expected to increase, justifying the high dividend payments. But it could also mean that the company desperately keeps the high dividends to avoid a collapsing share price. This would be a rather dangerous constellation. We recommend further analyzing the stock with Obermatt’s Value, Safety, and Sentiment Ranks, including the 360° View, before making an investment decision, which is especially important in this case, as the financial indicators are inconclusive. ...read more
VALUE METRICS | 2022 | 2023 | 2024 | 2025 | ||||
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PRICE VS. REVENUES (P/S) | ||||||||
PRICE VS. REVENUES (P/S) | 60 |
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97 |
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83 |
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86 |
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PRICE VS. PROFITS (P/E) | ||||||||
PRICE VS. PROFITS (P/E) | 50 |
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41 |
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45 |
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48 |
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PRICE VS. CAPITAL (Market-to-Book) | ||||||||
PRICE VS. CAPITAL (Market-to-Book) | 26 |
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31 |
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48 |
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49 |
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DIVIDEND YIELD | ||||||||
DIVIDEND YIELD | 95 |
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98 |
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93 |
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92 |
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CONSOLIDATED RANK: VALUE | ||||||||
CONSOLIDATED RANK: VALUE | 55 |
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76 |
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85 |
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88 |
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Growth Metrics in Detail
ANALYSIS: With an Obermatt Growth Rank of 94 (better than 94% compared with alternatives) for 2025, KeyCorp shows one of the highest growth dynamics in its industry. Investors also speak of high momentum. The Growth Rank is based on consolidating four value indicators, with all but one indicator above average for KeyCorp. Sales Growth has a value of 67 which means that currently professionals expect the company to grow more than 67% of its competitors. Profit Growth with a value of 85 and Capital Growth with a rank of 98 means that currently, professionals expect the company to grow both profits and invested capital more than of its competitors. But Stock Returns has only a rank of 34, which means that stock returns have recently been below 66% of alternative investments. ...read more
RECOMMENDATION: The overall picture with a consolidated Growth Rank of 94, is a buy recommendation for growth and momentum investors. KeyCorp has only one below-average growth indicator, the stock returns. This is probably the least reliable growth indicator, because it measures company and investor expectations at the same time. The three other growth indicators, which are all positive for KeyCorp, are more reliable measures of growth momentum. For this reason, the company seems to be on a good trajectory, unless you think the current period is not representative, because of unique events that will not be repeated in the future. While momentum is a popular investment factor, the value aspect might be the more important one, in the longer term. We recommend analyzing the stock with Obermatt’s Value, Safety, and Sentiment Ranks to arrive at a 360° View of the stock purchase case. ...read more
GROWTH METRICS | 2022 | 2023 | 2024 | 2025 | ||||
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REVENUE GROWTH | ||||||||
REVENUE GROWTH | 34 |
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80 |
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63 |
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67 |
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PROFIT GROWTH | ||||||||
PROFIT GROWTH | 76 |
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8 |
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83 |
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85 |
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CAPITAL GROWTH | ||||||||
CAPITAL GROWTH | 46 |
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7 |
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95 |
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98 |
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STOCK RETURNS | ||||||||
STOCK RETURNS | 87 |
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21 |
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31 |
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34 |
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CONSOLIDATED RANK: GROWTH | ||||||||
CONSOLIDATED RANK: GROWTH | 71 |
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11 |
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93 |
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94 |
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Safety Metrics in Detail
ANALYSIS: With an Obermatt Safety Rank of 37 (better than 37% compared with alternatives), the company KeyCorp has financing practices on the riskier side, which means that their overall debt burden is above the industry average. This doesn't mean that the business of KeyCorp is also risky, it only means that the company is on the riskier side in respect to bankruptcy in case things turn sour, assuming that public reporting is correct. The Safety Rank is based on consolidating three financing indicators, with two out of three indicators above-average for KeyCorp. Refinancing is at 77, meaning the portion of the debt that is about to be refinanced is below average. It has less debt in the refinancing stage than 77% of its competitors. Liquidity is also good at 55, meaning the company generates more profit to service its debt than 55% of its competitors. This indicates that the company is safer when it comes to debt service. However, Leverage is rather large at 11, which means the company has an above-average debt-to-equity ratio. It has more debt than 89% of its competitors. ...read more
RECOMMENDATION: With a consolidated Safety Rank of 37 (worse than 63% compared with alternatives), KeyCorp has a financing structure that is riskier than that of its competitors. This is not bad if things go well. The higher debt level means better returns to shareholders if things go well. Many top-performing companies operate with higher debt levels, and KeyCorp could be in that group. But if you expect the environment to turn rougher, the higher leverage could become a problem. The same is valid if you expect interest rates to rise. That could squeeze shareholder returns, which so far have benefitted from better conditions. In the long-term, investors may have a debt challenge with KeyCorp and should also compare Obermatt’s Value, Growth, and Sentiment Ranks before making a decision. ...read more
SAFETY METRICS | 2022 | 2023 | 2024 | 2025 | ||||
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LEVERAGE | ||||||||
LEVERAGE | 10 |
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1 |
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13 |
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11 |
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REFINANCING | ||||||||
REFINANCING | 62 |
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56 |
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75 |
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77 |
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LIQUIDITY | ||||||||
LIQUIDITY | 11 |
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13 |
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11 |
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55 |
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CONSOLIDATED RANK: SAFETY | ||||||||
CONSOLIDATED RANK: SAFETY | 9 |
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1 |
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12 |
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37 |
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Sentiment Metrics in Detail
SENTIMENT | 2022 | 2023 | 2024 | 2025 | ||||
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ANALYST OPINIONS | ||||||||
ANALYST OPINIONS | n/a |
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63 |
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42 |
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OPINIONS CHANGE | ||||||||
OPINIONS CHANGE | 7 |
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24 |
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14 |
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PRO HOLDINGS | ||||||||
PRO HOLDINGS | 48 |
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6 |
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9 |
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new | |
MARKET PULSE | ||||||||
MARKET PULSE | 36 |
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3 |
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30 |
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new | |
CONSOLIDATED RANK: SENTIMENT | ||||||||
CONSOLIDATED RANK: SENTIMENT | 8 |
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4 |
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3 |
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new |
Free stock analysis by the purely fact based Obermatt Method for KeyCorp from June 5, 2025.
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