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Stock Research: Herc

Independent stock analysis through peer comparison: Get the 360° View as an objective basis for stock decision-making and explore the detailed ranks.

Herc

NYQ:HRI US42704L1044
73
  • Value
    98
  • Growth
    53
  • Safety
    Safety
    27
  • Combined
    71
  • Sentiment
    63
  • 360° View
    360° View
    73
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Company Description

Herc Holdings Inc. is an equipment rental supplier. It operates through subsidiaries like Herc Rentals Inc., providing equipment rental, used equipment sales, contractor supplies, repair, maintenance, equipment management, safety training, re-rental services, on-site support, and ancillary services like transport and cleaning. Its classic fleet includes aerial, earthmoving, material handling, trucks, trailers, air compressors, compaction, and lighting equipment. ProSolutions offers industry-specific solutions for power generation, climate control, remediation, restoration, pumps, and trench shoring equipment, along with ProContractor tools. In the last fiscal year, the company had 7600 employees, a market cap of $4418 million, profits of $2187 million, and revenue of $3568 million.

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ANALYSIS: With an Obermatt 360° View of 73 (better than 73% compared with alternatives), overall professional sentiment and financial characteristics for the stock Herc are above average. The 360° View is based on consolidating four consolidated indicators, with all but one indicator above average for Herc. The consolidated Value Rank has an attractive rank of 98, which means that the share price of Herc is on the lower side compared with the typical size in indicators such as revenues, profits, and invested capital. This means the stock price is lower than for 98% of alternative stocks in the same industry. The consolidated Growth Rank has a good rank of 53, which means that the company experiences above-average growth momentum when looking at financial metrics such as revenue, profit, and invested capital growth, as well as stock returns. In addition, professional market sentiment is above average compared with other stock investment alternatives with a Sentiment Rank of 63. But the company’s financing is risky with a Safety rank of 27. This means 73% of comparable companies have a safer financing structure than Herc. ...read more

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Strongest Rank Capital Growth
Weakest Rank Value
Country USA
Industry Trading & Distribution
Size Large
Website ir.hercrentals.com
Index
Herc stock price by TradingView. Not sourced by Obermatt.
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The higher the 360° View, the better the stock performed against its peers, considering all metrics. The 360° View represents an average of the other 5 ranks and is then scaled to a rank from 1 to 100. The shaded values are illustrative only.
Last update: 19-Mar-2026.

Make Sense of the Ranks

The higher, the better. For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. These ranks are percentiles: a rank of 75 means the company outperforms 75% of its peers in that specific area. The higher the rank, the better the stock stacks up against its peers.

Value
Identifies how good a value the stock is.
Good Value Expensive
Combined
Consolidated view across Value, Growth, and Safety.
Good Tread Carefully
Growth
Shows a company's growth potential.
High Growth Tough Times
Sentiment
Shows what the market thinks of a stock.
Positive Sentiment Skepticism
Safety
Safety
Assesses how financially secure a company is.
Well-Financed High Leverage
360° View
360° View
Holistic stock analysis: all key non-/financial metrics
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Detailed and Historical Ranks

Deep dive into 15 detailed ranks and 3 years of history. Unlock the analysis.

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Metrics Current 2025 2024 2023
Value
98 95 94 93
Growth
53 89 23 100
Safety
Safety
27 15 6 6
Sentiment
63 35 52 29
360° View
360° View
73 73 25 75
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Metrics Current 2025 2024 2023
Analyst Opinions
57 44 57 2
Opinions Change
61 6 50 50
Pro Holdings
n/a 59 60 99
Market Pulse
24 46 51 28
Sentiment
63 35 52 29
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Metrics Current 2025 2024 2023
Value
98 95 94 93
Growth
53 89 23 100
Safety Safety
27 15 6 6
Combined
71 87 25 84
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Metrics Current 2025 2024 2023
Price vs. Sales (P/S)
87 59 66 56
Price vs. Earnings (P/E)
60 87 89 87
Price vs. Book (P/B)
75 60 55 48
Dividend Yield
91 81 82 79
Value
98 95 94 93
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Metrics Current 2025 2024 2023
Revenue Growth
72 51 58 89
Profit Growth
59 52 44 89
Capital Growth
14 84 1 52
Stock Returns
51 71 37 99
Growth
53 89 23 100
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Metrics Current 2025 2024 2023
Leverage
19 7 9 17
Refinancing
59 40 34 16
Liquidity
31 45 45 37
Safety Safety
27 15 6 6

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Frequently Asked
Questions

This is a high-quality, high-growth stock with positive sentiment. However, the financing is on the riskier side. It is best for a growth-focused investor willing to accept higher financial risk for potentially higher shareholder returns.

Obermatt provides unbiased stock analysis as a completely independent third party. We have no conflicts of interest with individual stock titles. Our data-driven analysis is based on algorithms honed over twelve years, giving you analysis that is free from personal bias and conflicts of interest.

The 360° View Rank indicates a company's overall performance across all major financial and non-financial metrics tracked by Obermatt. A 360° View Rank of 75 means the company is more well-rounded than 75% of similar companies. A high score indicates that the company is strong across the board; it is attractively priced, growing sustainably, financially stable, and well-regarded by the market. Learn more.

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