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Stock Research: Harley-Davidson

Independent stock analysis through peer comparison: Get the 360° View as an objective basis for stock decision-making and explore the detailed ranks.

Harley-Davidson

NYQ:HOG US4128221086
86
  • Value
    75
  • Growth
    59
  • Safety
    Safety
    84
  • Combined
    90
  • Sentiment
    59
  • 360° View
    360° View
    86
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Company Description

Harley-Davidson, Inc. designs, manufactures, and sells motorcycles, parts, accessories, and apparel. The company operates in the motorcycle industry through its Harley-Davidson Motor Company (HDMC) and LiveWire segments, as well as in financial services through Harley-Davidson Financial Services (HDFS). It sells globally in the United States, Canada, Europe/Middle East/Africa, Asia Pacific, and Latin America. In the last fiscal year, the company had a market cap of $2,916 million, profits of $1,809 million, and revenue of $5,187 million with 5,900 employees.

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ANALYSIS: With an Obermatt 360° View of 86 (better than 86% compared with alternatives) for 2026, overall professional sentiment and financial characteristics for the stock Harley-Davidson are very positive. The 360° View is based on consolidating four consolidated indicators, with all four indicators above average for Harley-Davidson. The consolidated Value Rank has an attractive rank of 75, which means that the share price of Harley-Davidson is on the lower side compared with the typical size in indicators such as revenues, profits, and invested capital. This means the stock price is lower than for 75% of alternative stocks in the same industry. The consolidated Growth Rank has a good rank of 59, which means that the company experiences above-average growth momentum when looking at financial metrics such as revenue, profit, and invested capital growth as well as stock returns. The company is also safely financed with a Safety rank of 84. Finally, professional market sentiment is above average compared with other stock investment alternatives with a Sentiment Rank of 59. ...read more

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Strongest Rank Price vs. Earnings (P/E)
Weakest Rank Pro Holdings
Country USA
Industry Motorcycle Manufacturers
Size Large
Website harley-davidson.com
Index
S&P MIDCAP
Harley-Davidson stock price by TradingView. Not sourced by Obermatt.
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The higher the 360° View, the better the stock performed against its peers, considering all metrics. The 360° View represents an average of the other 5 ranks and is then scaled to a rank from 1 to 100. The shaded values are illustrative only.
Last update: 3-Sep-2026.

Make Sense of the Ranks

The higher, the better. For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. These ranks are percentiles: a rank of 75 means the company outperforms 75% of its peers in that specific area. The higher the rank, the better the stock stacks up against its peers.

Value
Identifies how good a value the stock is.
Good Value Expensive
Combined
Consolidated view across Value, Growth, and Safety.
Good Tread Carefully
Growth
Shows a company's growth potential.
High Growth Tough Times
Sentiment
Shows what the market thinks of a stock.
Positive Sentiment Skepticism
Safety
Safety
Assesses how financially secure a company is.
Well-Financed High Leverage
360° View
360° View
Holistic stock analysis: all key non-/financial metrics
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Detailed and Historical Ranks

Deep dive into 15 detailed ranks and 3 years of history. Unlock the analysis.

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Metrics Current 2025 2024 2023
Value
75 85 82 59
Growth
59 15 1 53
Safety
Safety
84 61 76 19
Sentiment
59 26 88 86
360° View
360° View
86 46 87 59
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Metrics Current 2025 2024 2023
Analyst Opinions
31 32 60 46
Opinions Change
50 6 83 83
Pro Holdings
n/a 74 100 96
Market Pulse
53 24 37 50
Sentiment
59 26 88 86
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Metrics Current 2025 2024 2023
Value
75 85 82 59
Growth
59 15 1 53
Safety Safety
84 61 76 19
Combined
90 57 71 37
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Metrics Current 2025 2024 2023
Price vs. Sales (P/S)
43 38 32 43
Price vs. Earnings (P/E)
23 93 88 66
Price vs. Book (P/B)
77 73 73 63
Dividend Yield
85 88 80 65
Value
75 85 82 59
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Metrics Current 2025 2024 2023
Revenue Growth
60 46 8 14
Profit Growth
49 21 34 100
Capital Growth
64 43 41 79
Stock Returns
49 25 11 27
Growth
59 15 1 53
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Metrics Current 2025 2024 2023
Leverage
66 15 18 10
Refinancing
68 73 82 53
Liquidity
67 82 89 48
Safety Safety
84 61 76 19

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This is an all-around strong stock. It shows good value, high growth, safe financing, and positive professional sentiment. It is ideal for most buy-and-hold investors who value a good all-around stock.

Obermatt provides unbiased stock analysis as a completely independent third party. We have no conflicts of interest with individual stock titles. Our data-driven analysis is based on algorithms honed over twelve years, giving you analysis that is free from personal bias and conflicts of interest.

The 360° View Rank indicates a company's overall performance across all major financial and non-financial metrics tracked by Obermatt. A 360° View Rank of 75 means the company is more well-rounded than 75% of similar companies. A high score indicates that the company is strong across the board; it is attractively priced, growing sustainably, financially stable, and well-regarded by the market. Learn more.

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