Stock Research: Harley-Davidson

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Harley-Davidson

NYSE:HOG US4128221086
61
  • Value
    61
  • Growth
    33
  • Safety
    Safety
    84
  • Combined
    72
  • Sentiment
    39
  • 360° View
    360° View
    61
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Company Description

Harley-Davidson, Inc. designs, manufactures, and sells motorcycles, parts, accessories, and apparel. The company operates in the motorcycle industry through its Harley-Davidson Motor Company (HDMC) and LiveWire segments, as well as in financial services through Harley-Davidson Financial Services (HDFS). It sells globally in the United States, Canada, Europe/Middle East/Africa, Asia Pacific, and Latin America. In the last fiscal year, the company had a market cap of $2,916 million, profits of $1,809 million, and revenue of $5,187 million with 5,900 employees.

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Analysis

ANALYSIS: With an Obermatt 360° View of 61 (better than 61% compared with alternatives), overall professional sentiment and financial characteristics for the stock Harley-Davidson are above average. The 360° View is based on consolidating four consolidated indicators, with half the metrics below and half above average for Harley-Davidson. The consolidated Value Rank has an attractive rank of 84, which means that the share price of Harley-Davidson is on the lower side compared with the typical size in indicators such as revenues, profits, and invested capital. This means the stock price is lower than for 84% of alternative stocks in the same industry. The company is also safely financed with a Safety rank of 61. But the professional market sentiment is below average compared with other stock investment alternatives with a Sentiment Rank of 39. Professional investors are more confident in 61% other stocks. The consolidated Growth Rank also has a low rank of 33, which means that the company is below average in terms of growth momentum when looking at financial metrics such as revenue, profit, invested capital growth, and stock returns. 67 of its competitors have better growth. ...read more

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Index
S&P MIDCAP
The higher the 360° View, the better the stock performed against its peers, considering all metrics. The 360° View represents an average of the other 5 ranks and is then scaled to a rank from 1 to 100. The shaded values are illustrative only.
Last update: 10-Sep-2025.

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The higher, the better. For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. These ranks are percentiles: a rank of 75 means the company outperforms 75% of its peers in that specific area. The higher the rank, the better the stock stacks up against its peers.

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Metrics Current 2024 2023 2022
Value
84 85 82 59
Growth
33 15 1 53
Safety
Safety
61 61 76 19
Sentiment
39 26 88 86
360° View
360° View
61 46 87 59
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Metrics Current 2024 2023 2022
Analyst Opinions
28 32 60 46
Opinions Change
67 6 83 83
Pro Holdings
n/a 74 100 96
Market Pulse
25 24 37 50
Sentiment
39 26 88 86
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Metrics Current 2024 2023 2022
Value
84 85 82 59
Growth
33 15 1 53
Safety Safety
61 61 76 19
Combined
72 57 71 37
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Metrics Current 2024 2023 2022
Price vs. Sales (P/S)
86 93 88 66
Price vs. Earnings (P/E)
42 38 32 43
Price vs. Book (P/B)
68 73 73 63
Dividend Yield
84 88 80 65
Value
84 85 82 59
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Metrics Current 2024 2023 2022
Revenue Growth
27 46 8 14
Profit Growth
61 21 34 100
Capital Growth
67 43 41 79
Stock Returns
23 25 11 27
Growth
33 15 1 53
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Metrics Current 2024 2023 2022
Leverage
20 15 18 10
Refinancing
73 73 82 53
Liquidity
78 82 89 48
Safety Safety
61 61 76 19

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