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Stock Research: Harley-Davidson

Independent stock analysis through peer comparison: Get the 360° View as an objective basis for stock decision-making and explore the detailed ranks.

Harley-Davidson

NYQ:HOG US4128221086
65
  • Value
    79
  • Growth
    59
  • Safety
    Safety
    39
  • Combined
    65
  • Sentiment
    61
  • 360° View
    360° View
    65
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Company Description

Harley-Davidson, Inc. designs, manufactures, and sells motorcycles, parts, accessories, and apparel. The company operates in the motorcycle industry through its Harley-Davidson Motor Company (HDMC) and LiveWire segments, as well as in financial services through Harley-Davidson Financial Services (HDFS). It sells globally in the United States, Canada, Europe/Middle East/Africa, Asia Pacific, and Latin America. In the last fiscal year, the company had a market cap of $2,916 million, profits of $1,809 million, and revenue of $5,187 million with 5,900 employees.

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ANALYSIS: With an Obermatt 360° View of 65 (better than 65% compared with alternatives), overall professional sentiment and financial characteristics for the stock Harley-Davidson are above average. The 360° View is based on consolidating four consolidated indicators, with all but one indicator above average for Harley-Davidson. The consolidated Value Rank has an attractive rank of 79, which means that the share price of Harley-Davidson is on the lower side compared with the typical size in indicators such as revenues, profits, and invested capital. This means the stock price is lower than for 79% of alternative stocks in the same industry. The consolidated Growth Rank has a good rank of 59, which means that the company experiences above-average growth momentum when looking at financial metrics such as revenue, profit, and invested capital growth, as well as stock returns. In addition, professional market sentiment is above average compared with other stock investment alternatives with a Sentiment Rank of 61. But the company’s financing is risky with a Safety rank of 39. This means 61% of comparable companies have a safer financing structure than Harley-Davidson. ...read more

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Strongest Rank Liquidity
Weakest Rank Pro Holdings
Country USA
Industry Motorcycle Manufacturers
Size Large
Website harley-davidson.com
Index
S&P MIDCAP
Harley-Davidson stock price by TradingView. Not sourced by Obermatt.
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The higher the 360° View, the better the stock performed against its peers, considering all metrics. The 360° View represents an average of the other 5 ranks and is then scaled to a rank from 1 to 100. The shaded values are illustrative only.
Last update: 11-Nov-2026.

Make Sense of the Ranks

The higher, the better. For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. These ranks are percentiles: a rank of 75 means the company outperforms 75% of its peers in that specific area. The higher the rank, the better the stock stacks up against its peers.

Value
Identifies how good a value the stock is.
Good Value Expensive
Combined
Consolidated view across Value, Growth, and Safety.
Good Tread Carefully
Growth
Shows a company's growth potential.
High Growth Tough Times
Sentiment
Shows what the market thinks of a stock.
Positive Sentiment Skepticism
Safety
Safety
Assesses how financially secure a company is.
Well-Financed High Leverage
360° View
360° View
Holistic stock analysis: all key non-/financial metrics
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Detailed and Historical Ranks

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Metrics Current 2025 2024 2023
Value
79 85 82 59
Growth
59 15 1 53
Safety
Safety
39 61 76 19
Sentiment
61 26 88 86
360° View
360° View
65 46 87 59
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Metrics Current 2025 2024 2023
Analyst Opinions
31 32 60 46
Opinions Change
44 6 83 83
Pro Holdings
n/a 74 100 96
Market Pulse
59 24 37 50
Sentiment
61 26 88 86
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Metrics Current 2025 2024 2023
Value
79 85 82 59
Growth
59 15 1 53
Safety Safety
39 61 76 19
Combined
65 57 71 37
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Metrics Current 2025 2024 2023
Price vs. Sales (P/S)
43 38 32 43
Price vs. Earnings (P/E)
33 93 88 66
Price vs. Book (P/B)
68 73 73 63
Dividend Yield
83 88 80 65
Value
79 85 82 59
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Metrics Current 2025 2024 2023
Revenue Growth
58 46 8 14
Profit Growth
57 21 34 100
Capital Growth
36 43 41 79
Stock Returns
79 25 11 27
Growth
59 15 1 53
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Metrics Current 2025 2024 2023
Leverage
64 15 18 10
Refinancing
63 73 82 53
Liquidity
6 82 89 48
Safety Safety
39 61 76 19

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Frequently Asked
Questions

This is a high-quality, high-growth stock with positive sentiment. However, the financing is on the riskier side. It is best for a growth-focused investor willing to accept higher financial risk for potentially higher shareholder returns.

Obermatt provides unbiased stock analysis as a completely independent third party. We have no conflicts of interest with individual stock titles. Our data-driven analysis is based on algorithms honed over twelve years, giving you analysis that is free from personal bias and conflicts of interest.

The 360° View Rank indicates a company's overall performance across all major financial and non-financial metrics tracked by Obermatt. A 360° View Rank of 75 means the company is more well-rounded than 75% of similar companies. A high score indicates that the company is strong across the board; it is attractively priced, growing sustainably, financially stable, and well-regarded by the market. Learn more.

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