Stock Research: British American Tobacco

Independent stock analysis through peer comparison: Get the 360° View as an objective basis for stock decision-making and explore the detailed ranks.

British American Tobacco

LSE:BATS GB0002875804
72
  • Value
    44
  • Growth
    85
  • Safety
    Safety
    35
  • Combined
    63
  • Sentiment
    77
  • 360° View
    360° View
    72
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Company Description

British American Tobacco p.l.c. is a consumer goods company providing tobacco and nicotine products. It operates in the Vapor, Tobacco Heating Products (THPs), Modern Oral, Traditional Oral and Combustible cigarettes industries and owns brands such as Vuse, glo, Velo, Grizzly, Dunhill, Kent, Lucky Strike, Pall Mall, Rothmans, Newport, Natural American Spirit, Camel, Vogue, Viceroy, Kool, Peter Stuyvesant, Craven A, State Express 555 and Shuang Xi. The company operates in the United States, Asia Pacific Middle East and Africa, Americas and Europe. In the last fiscal year, the company had a market cap of $112,528 million, profits of $26,645 million, and revenue of $32,362 million, with 48,989 employees.

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ANALYSIS: With an Obermatt 360° View of 72 (better than 72% compared with alternatives), overall professional sentiment and financial characteristics for the stock British American Tobacco are above average. The 360° View is based on consolidating four consolidated indicators, with half of the metrics below and half above average for British American Tobacco. The consolidated Growth Rank has a good rank of 85, which means that the company experiences above-average growth momentum when looking at financial metrics such as revenue, profit, and invested capital growth as well as stock returns. This means that growth is higher than for 85% of competitors in the same industry. The consolidated Sentiment Rank also has a good rank of 77, which means that professional investors are more optimistic about the stock than for 77% of alternative investment opportunities. But the consolidated Value Rank has a less desirable rank of 44, which means that the share price of British American Tobacco is on the higher side compared with typical size in indicators such as revenues, profits, and invested capital. This means the stock price is higher than for 56% of alternative stocks in the same industry. Finally, the consolidated Safety Rank has a riskier rank of 35, which means that the company has a financing structure that is riskier than those of 65% comparable companies when looking at the amount of its debt, its refinancing requirements, and its ability to service debt. ...read more

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The higher the 360° View, the better the stock performed against its peers, considering all metrics. The 360° View represents an average of the other 5 ranks and is then scaled to a rank from 1 to 100. The shaded values are illustrative only.
Last update: 17-Sep-2026.

Make Sense of the Ranks

The higher, the better. For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. These ranks are percentiles: a rank of 75 means the company outperforms 75% of its peers in that specific area. The higher the rank, the better the stock stacks up against its peers.

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Metrics Current 2025 2024 2023
Value
44 73 82 83
Growth
85 55 15 35
Safety
Safety
35 33 32 31
Sentiment
77 55 20 87
360° View
360° View
72 65 14 75
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Metrics Current 2025 2024 2023
Analyst Opinions
64 45 67 75
Opinions Change
50 46 6 17
Pro Holdings
n/a 62 40 96
Market Pulse
53 62 43 72
Sentiment
77 55 20 87
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Metrics Current 2025 2024 2023
Value
44 73 82 83
Growth
85 55 15 35
Safety Safety
35 33 32 31
Combined
63 58 29 49
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Metrics Current 2025 2024 2023
Price vs. Sales (P/S)
5 9 18 20
Price vs. Earnings (P/E)
65 82 95 91
Price vs. Book (P/B)
48 64 80 82
Dividend Yield
79 100 100 100
Value
44 73 82 83
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Metrics Current 2025 2024 2023
Revenue Growth
40 33 4 43
Profit Growth
98 29 64 10
Capital Growth
86 61 62 67
Stock Returns
62 87 1 69
Growth
85 55 15 35
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Metrics Current 2025 2024 2023
Leverage
41 42 52 50
Refinancing
37 22 23 17
Liquidity
39 56 38 37
Safety Safety
35 33 32 31

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Frequently Asked
Questions

This is a classic, high-risk growth play: high growth and positive sentiment outweigh low Value Rank (expensive) and risky financing. This is for aggressive growth investors who are comfortable with the high price and risk, believing the growth story justifies the expense.

Obermatt provides unbiased stock analysis as a completely independent third party. We have no conflicts of interest with individual stock titles. Our data-driven analysis is based on algorithms honed over twelve years, giving you analysis that is free from personal bias and conflicts of interest.

The 360° View Rank indicates a company's overall performance across all major financial and non-financial metrics tracked by Obermatt. A 360° View Rank of 75 means the company is more well-rounded than 75% of similar companies. A high score indicates that the company is strong across the board; it is attractively priced, growing sustainably, financially stable, and well-regarded by the market. Learn more.

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