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Stock Research: AO World

Independent stock analysis through peer comparison: Get the 360° View as an objective basis for stock decision-making and explore the detailed ranks.

AO World

LSE:AO. GB00BJTNFH41
47
  • Value
    10
  • Growth
    75
  • Safety
    Safety
    80
  • Combined
    57
  • Sentiment
    43
  • 360° View
    360° View
    47
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Company Description

AO World PLC is a UK-based online electrical retailer. It offers major and small domestic appliances, mobile phones, AV, consumer electricals, and laptops. The company operates in the electrical retail industry and owns brands such as mobilephonesdirect.co.uk, affordablemobiles.co.uk, and buymobiles.net. It primarily operates in the United Kingdom. In the last fiscal year, the company had a market cap of $748 million, profits of $357 million, and revenue of $1,469 million. The number of employees is not available.

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ANALYSIS: With an Obermatt 360° View of 47 (better than 47% compared with alternatives), overall professional sentiment and financial characteristics for the stock AO World are below the industry average. The 360° View is based on consolidating four consolidated indicators, with half of the metrics below and half above average for AO World. The consolidated Growth Rank has a good rank of 75, which means that the company experiences above-average growth momentum when looking at financial metrics such as revenue, profit, and invested capital growth as well as stock returns. This means that growth is higher than for 75% of competitors in the same industry. In addition, the consolidated Safety Rank has a safer rank of 80 which means that the company has a financing structure that is safer than 80% comparable companies when looking at the amount of its debt, its refinancing requirements, and its ability to service debt. But the consolidated Value Rank has a less desirable rank of 10 which means that the share price of AO World is on the higher side compared with typical size in indicators such as revenues, profits, and invested capital. This means that the stock price is higher than for 90% of alternative stocks in the same industry. The consolidated Sentiment Rank also has a low rank of 43, which means that professional investors are more pessimistic about the stock than for 57% of alternative investment opportunities. ...read more

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Strongest Rank Dividend Yield
Weakest Rank Analyst Opinions
Country United Kingdom
Industry Electronics Retail
Size Medium
Website ao-world.com
Index
FTSE All Shares
FTSE 250
FTSE 350
Sound Pay Europe
AO World stock price by TradingView. Not sourced by Obermatt.
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The higher the 360° View, the better the stock performed against its peers, considering all metrics. The 360° View represents an average of the other 5 ranks and is then scaled to a rank from 1 to 100. The shaded values are illustrative only.
Last update: 9-Apr-2026.

Make Sense of the Ranks

The higher, the better. For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. These ranks are percentiles: a rank of 75 means the company outperforms 75% of its peers in that specific area. The higher the rank, the better the stock stacks up against its peers.

Value
Identifies how good a value the stock is.
Good Value Expensive
Combined
Consolidated view across Value, Growth, and Safety.
Good Tread Carefully
Growth
Shows a company's growth potential.
High Growth Tough Times
Sentiment
Shows what the market thinks of a stock.
Positive Sentiment Skepticism
Safety
Safety
Assesses how financially secure a company is.
Well-Financed High Leverage
360° View
360° View
Holistic stock analysis: all key non-/financial metrics
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Detailed and Historical Ranks

Deep dive into 15 detailed ranks and 3 years of history. Unlock the analysis.

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Metrics Current 2025 2024 2023
Value
10 11 4 17
Growth
75 64 81 3
Safety
Safety
80 85 35 60
Sentiment
43 86 56 29
360° View
360° View
47 77 24 7
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Metrics Current 2025 2024 2023
Analyst Opinions
100 76 23 19
Opinions Change
6 50 83 92
Pro Holdings
n/a 100 88 50
Market Pulse
42 54 26 16
Sentiment
43 86 56 29
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Metrics Current 2025 2024 2023
Value
10 11 4 17
Growth
75 64 81 3
Safety Safety
80 85 35 60
Combined
57 64 24 6
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Metrics Current 2025 2024 2023
Price vs. Sales (P/S)
33 35 38 81
Price vs. Earnings (P/E)
27 23 12 8
Price vs. Book (P/B)
29 23 15 1
Dividend Yield
1 1 1 1
Value
10 11 4 17
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Metrics Current 2025 2024 2023
Revenue Growth
90 72 56 43
Profit Growth
43 58 96 9
Capital Growth
89 7 6 56
Stock Returns
31 65 98 3
Growth
75 64 81 3
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Metrics Current 2025 2024 2023
Leverage
83 73 57 61
Refinancing
34 27 28 19
Liquidity
87 85 46 76
Safety Safety
80 85 35 60

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Frequently Asked
Questions

The company has high growth and safe financing but is expensive (low Value Rank) and has low market sentiment. This is a warning that the stock may be too expensive. This is for an experienced growth investor willing to risk overpaying, but only after conducting thorough research on future growth potential.

Obermatt provides unbiased stock analysis as a completely independent third party. We have no conflicts of interest with individual stock titles. Our data-driven analysis is based on algorithms honed over twelve years, giving you analysis that is free from personal bias and conflicts of interest.

The 360° View Rank indicates a company's overall performance across all major financial and non-financial metrics tracked by Obermatt. A 360° View Rank of 75 means the company is more well-rounded than 75% of similar companies. A high score indicates that the company is strong across the board; it is attractively priced, growing sustainably, financially stable, and well-regarded by the market. Learn more.

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