Swiss Pearl: ALSO’s path to growth

Swiss Pearl: ALSO’s path to growth

The Swiss company ALSO Holding AG (ALSN) has successfully transformed itself from a traditional distributor into a leading B2B marketplace and technology provider. In a dynamic and competitive IT market, ALSO has cemented its position by focusing on a comprehensive ecosystem, value-added services, and a strategic acquisition strategy. ALSO has grown its market capitalization from 500 Million Swiss Francs in 2014 to more than 3 Billion CHF.

ALSO operates as a central B2B marketplace for the IT industry. Its business model is built on three pillars:

This three-pronged approach allows ALSO to offer a full-service experience, connecting over 800 vendors with more than 135,000 resellers in over 30 countries. The company's proprietary Cloud Marketplace is a key differentiator, providing global access to a wide range of solutions and services.

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ALSO’s strategy is guided by two core principles: "MORE" for business growth and "LESS" for sustainability. The “MORE” Strategy focuses on sustainable profitable growth through four key activities:

While the “MORE” strategy works towards profitable growth, the “LESS” strategy represents the company's commitment to sustainability and responsible corporate management, encompassing a reduction in CO2 emissions, efficient waste management, and a focus on cybersecurity and social commitment.

Growth through acquisitions has been a cornerstone of the "MORE" strategy. The company has a proven track record, with over 30 acquisitions in the past 15 years. The planned integration with Westcoast in early 2025 is a prime example of its proactive approach to market expansion, aiming to bolster its position in key markets like the UK, Ireland, and France. This forward-looking strategy positions ALSO to capitalize on the ongoing digital transformation and the increasing demand for cloud, AI, and cybersecurity solutions.

The company’s market position and focus on high-margin business models have earned it a place in the Obermatt Swiss Pearls Index (OMSP1).