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Stock Research: YouGov

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YouGov

LSE:YOU GB00B1VQ6H25
37
  • Value
    90
  • Growth
    14
  • Safety
    Safety
    38
  • Combined
    43
  • Sentiment
    53
  • 360° View
    360° View
    37
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Company Description

YouGov plc is an international online research data and analytics technology group, providing market research, data analytics, and related services. Its main businesses include Data Products (syndicated data products like YouGov BrandIndex and YouGov Profiles), CPS (household consumer purchasing data), and Research (tailored quantitative and qualitative research). YouGov operates in 18 European countries for its CPS division, and globally for its online research. In the last fiscal year, the company had a market cap of $537 million, profits of $349 million, revenue of $431 million, and 1960 employees.

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ANALYSIS: With an Obermatt 360° View of 37 (better than 37% compared with alternatives), overall professional sentiment and financial characteristics for the stock YouGov are below the industry average. The 360° View is based on consolidating four consolidated indicators, with half the metrics below and half above average for YouGov. The consolidated Value Rank has an attractive rank of 90, which means that the share price of YouGov is on the lower side compared with the typical size in indicators such as revenues, profits, and invested capital. This means that the stock price is lower than for 90% of alternative stocks in the same industry. The consolidated Sentiment Rank has a good rank of 53, which means that professional investors are more optimistic about the stock than for 53% of alternative investment opportunities. But the consolidated Growth Rank has a low rank of 14, which means that the company exhibits below-average growth momentum when looking at financial metrics such as revenue, profit, invested capital growth, and stock returns. The consolidated Safety Rank has a riskier rank of 38, meaning the company has a riskier financing structure than 62 comparable companies when looking at the amount of its debt, its refinancing requirements, and its ability to service debt. ...read more

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Strongest Rank Market Pulse
Weakest Rank Value
Country United Kingdom
Industry Advertising
Size Small
Website corporate.yougov.com
Index
YouGov stock price by TradingView. Not sourced by Obermatt.
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The higher the 360° View, the better the stock performed against its peers, considering all metrics. The 360° View represents an average of the other 5 ranks and is then scaled to a rank from 1 to 100. The shaded values are illustrative only.
Last update: 23-Apr-2026.

Make Sense of the Ranks

The higher, the better. For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. These ranks are percentiles: a rank of 75 means the company outperforms 75% of its peers in that specific area. The higher the rank, the better the stock stacks up against its peers.

Value
Identifies how good a value the stock is.
Good Value Expensive
Combined
Consolidated view across Value, Growth, and Safety.
Good Tread Carefully
Growth
Shows a company's growth potential.
High Growth Tough Times
Sentiment
Shows what the market thinks of a stock.
Positive Sentiment Skepticism
Safety
Safety
Assesses how financially secure a company is.
Well-Financed High Leverage
360° View
360° View
Holistic stock analysis: all key non-/financial metrics
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Detailed and Historical Ranks

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Metrics Current 2025 2024 2023
Value
90 13 1 1
Growth
14 35 97 75
Safety
Safety
38 15 88 92
Sentiment
53 19 90 94
360° View
360° View
37 1 83 75
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Metrics Current 2025 2024 2023
Analyst Opinions
74 36 93 36
Opinions Change
50 6 50 50
Pro Holdings
n/a 22 100 94
Market Pulse
7 60 60 86
Sentiment
53 19 90 94
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Metrics Current 2025 2024 2023
Value
90 13 1 1
Growth
14 35 97 75
Safety Safety
38 15 88 92
Combined
43 1 75 54
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Metrics Current 2025 2024 2023
Price vs. Sales (P/S)
88 28 5 1
Price vs. Earnings (P/E)
47 46 5 5
Price vs. Book (P/B)
56 22 9 2
Dividend Yield
85 46 29 26
Value
90 13 1 1
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Metrics Current 2025 2024 2023
Revenue Growth
30 53 100 80
Profit Growth
57 70 75 41
Capital Growth
42 43 84 35
Stock Returns
19 1 61 79
Growth
14 35 97 75
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Metrics Current 2025 2024 2023
Leverage
37 24 90 90
Refinancing
16 18 43 31
Liquidity
57 57 96 98
Safety Safety
38 15 88 92

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Frequently Asked
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With good value and positive sentiment, but low growth and risky financing, this combination is generally dangerous as debt requires growth to sustain it. Only investors with a strong belief in future growth potential and a high-risk tolerance should consider this stock.

Obermatt provides unbiased stock analysis as a completely independent third party. We have no conflicts of interest with individual stock titles. Our data-driven analysis is based on algorithms honed over twelve years, giving you analysis that is free from personal bias and conflicts of interest.

The 360° View Rank indicates a company's overall performance across all major financial and non-financial metrics tracked by Obermatt. A 360° View Rank of 75 means the company is more well-rounded than 75% of similar companies. A high score indicates that the company is strong across the board; it is attractively priced, growing sustainably, financially stable, and well-regarded by the market. Learn more.

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