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Stock Research: YouGov

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YouGov

LSE:YOU GB00B1VQ6H25
34
  • Value
    78
  • Growth
    35
  • Safety
    Safety
    32
  • Combined
    40
  • Sentiment
    48
  • 360° View
    360° View
    34
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Company Description

YouGov plc is an international online research data and analytics technology group, providing market research, data analytics, and related services. Its main businesses include Data Products (syndicated data products like YouGov BrandIndex and YouGov Profiles), CPS (household consumer purchasing data), and Research (tailored quantitative and qualitative research). YouGov operates in 18 European countries for its CPS division, and globally for its online research. In the last fiscal year, the company had a market cap of $537 million, profits of $349 million, revenue of $431 million, and 1960 employees.

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ANALYSIS: With an Obermatt 360° View of 34 (better than 34% compared with alternatives), overall professional sentiment and financial characteristics for the stock YouGov are below the industry average. The 360° View is based on consolidating four consolidated indicators, with three out of four indicators below average for YouGov. Only the consolidated Value Rank has an attractive rank of 78, which means that the share price of YouGov is on the lower side compared with the typical size in indicators such as revenues, profits, and invested capital. This means that the stock price is lower than for 78% of alternative stocks in the same industry. All other consolidated ranks are below average. The consolidated Growth Rank has a low rank of 35, which means that the company exhibits below-average growth momentum when looking at financial metrics such as revenue, profit, and invested capital growth as well as stock returns. The consolidated Safety Rank has a riskier rank of 32, meaning the company has a riskier financing structure than 68% comparable companies when looking at the amount of its debt, its refinancing requirements, and its ability to service debt. Finally, professionals are more pessimistic about the stock than for 52% of alternative investment opportunities, reflected in the consolidated Sentiment Rank of 48. ...read more

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Strongest Rank Market Pulse
Weakest Rank Pro Holdings
Country United Kingdom
Industry Advertising
Size Small
Website corporate.yougov.com
Index
YouGov stock price by TradingView. Not sourced by Obermatt.
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The higher the 360° View, the better the stock performed against its peers, considering all metrics. The 360° View represents an average of the other 5 ranks and is then scaled to a rank from 1 to 100. The shaded values are illustrative only.
Last update: 3-Sep-2026.

Make Sense of the Ranks

The higher, the better. For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. These ranks are percentiles: a rank of 75 means the company outperforms 75% of its peers in that specific area. The higher the rank, the better the stock stacks up against its peers.

Value
Identifies how good a value the stock is.
Good Value Expensive
Combined
Consolidated view across Value, Growth, and Safety.
Good Tread Carefully
Growth
Shows a company's growth potential.
High Growth Tough Times
Sentiment
Shows what the market thinks of a stock.
Positive Sentiment Skepticism
Safety
Safety
Assesses how financially secure a company is.
Well-Financed High Leverage
360° View
360° View
Holistic stock analysis: all key non-/financial metrics
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Detailed and Historical Ranks

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Metrics Current 2025 2024 2023
Value
78 13 1 1
Growth
35 35 97 75
Safety
Safety
32 15 88 92
Sentiment
48 19 90 94
360° View
360° View
34 1 83 75
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Metrics Current 2025 2024 2023
Analyst Opinions
75 36 93 36
Opinions Change
50 6 50 50
Pro Holdings
n/a 22 100 94
Market Pulse
1 60 60 86
Sentiment
48 19 90 94
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Metrics Current 2025 2024 2023
Value
78 13 1 1
Growth
35 35 97 75
Safety Safety
32 15 88 92
Combined
40 1 75 54
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Metrics Current 2025 2024 2023
Price vs. Sales (P/S)
59 28 5 1
Price vs. Earnings (P/E)
55 46 5 5
Price vs. Book (P/B)
55 22 9 2
Dividend Yield
65 46 29 26
Value
78 13 1 1
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Metrics Current 2025 2024 2023
Revenue Growth
37 53 100 80
Profit Growth
46 70 75 41
Capital Growth
54 43 84 35
Stock Returns
37 1 61 79
Growth
35 35 97 75
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Metrics Current 2025 2024 2023
Leverage
40 24 90 90
Refinancing
29 18 43 31
Liquidity
41 57 96 98
Safety Safety
32 15 88 92

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The only strength is good value. All other factors (growth, safety, and sentiment) are below average. This stock is highly sensitive to a crisis and is not advisable. Avoid unless you have solid, independent reasons to believe a significant turnaround is imminent.

Obermatt provides unbiased stock analysis as a completely independent third party. We have no conflicts of interest with individual stock titles. Our data-driven analysis is based on algorithms honed over twelve years, giving you analysis that is free from personal bias and conflicts of interest.

The 360° View Rank indicates a company's overall performance across all major financial and non-financial metrics tracked by Obermatt. A 360° View Rank of 75 means the company is more well-rounded than 75% of similar companies. A high score indicates that the company is strong across the board; it is attractively priced, growing sustainably, financially stable, and well-regarded by the market. Learn more.

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