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Stock Research: YouGov

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YouGov

LSE:YOU GB00B1VQ6H25
56
  • Value
    88
  • Growth
    24
  • Safety
    Safety
    28
  • Combined
    44
  • Sentiment
    81
  • 360° View
    360° View
    56
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Company Description

YouGov plc is an international online research data and analytics technology group, providing market research, data analytics, and related services. Its main businesses include Data Products (syndicated data products like YouGov BrandIndex and YouGov Profiles), CPS (household consumer purchasing data), and Research (tailored quantitative and qualitative research). YouGov operates in 18 European countries for its CPS division, and globally for its online research. In the last fiscal year, the company had a market cap of $537 million, profits of $349 million, revenue of $431 million, and 1960 employees.

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ANALYSIS: With an Obermatt 360° View of 56 (better than 56% compared with alternatives), overall professional sentiment and financial characteristics for the stock YouGov are above average. The 360° View is based on consolidating four consolidated indicators, with half the metrics below and half above average for YouGov. The consolidated Value Rank has an attractive rank of 88, which means that the share price of YouGov is on the lower side compared with the typical size in indicators such as revenues, profits, and invested capital. This means that the stock price is lower than for 88% of alternative stocks in the same industry. The consolidated Sentiment Rank has a good rank of 81, which means that professional investors are more optimistic about the stock than for 81% of alternative investment opportunities. But the consolidated Growth Rank has a low rank of 24, which means that the company exhibits below-average growth momentum when looking at financial metrics such as revenue, profit, invested capital growth, and stock returns. The consolidated Safety Rank has a riskier rank of 28, meaning the company has a riskier financing structure than 72 comparable companies when looking at the amount of its debt, its refinancing requirements, and its ability to service debt. ...read more

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Strongest Rank Refinancing
Weakest Rank Dividend Yield
Country United Kingdom
Industry Advertising
Size Small
Website corporate.yougov.com
Index
YouGov stock price by TradingView. Not sourced by Obermatt.
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The higher the 360° View, the better the stock performed against its peers, considering all metrics. The 360° View represents an average of the other 5 ranks and is then scaled to a rank from 1 to 100. The shaded values are illustrative only.
Last update: 13-Mar-2026.

Make Sense of the Ranks

The higher, the better. For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. These ranks are percentiles: a rank of 75 means the company outperforms 75% of its peers in that specific area. The higher the rank, the better the stock stacks up against its peers.

Value
Identifies how good a value the stock is.
Good Value Expensive
Combined
Consolidated view across Value, Growth, and Safety.
Good Tread Carefully
Growth
Shows a company's growth potential.
High Growth Tough Times
Sentiment
Shows what the market thinks of a stock.
Positive Sentiment Skepticism
Safety
Safety
Assesses how financially secure a company is.
Well-Financed High Leverage
360° View
360° View
Holistic stock analysis: all key non-/financial metrics
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Detailed and Historical Ranks

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Metrics Current 2025 2024 2023
Value
88 13 1 1
Growth
24 35 97 75
Safety
Safety
28 15 88 92
Sentiment
81 19 90 94
360° View
360° View
56 1 83 75
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Metrics Current 2025 2024 2023
Analyst Opinions
72 36 93 36
Opinions Change
50 6 50 50
Pro Holdings
n/a 22 100 94
Market Pulse
40 60 60 86
Sentiment
81 19 90 94
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Metrics Current 2025 2024 2023
Value
88 13 1 1
Growth
24 35 97 75
Safety Safety
28 15 88 92
Combined
44 1 75 54
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Metrics Current 2025 2024 2023
Price vs. Sales (P/S)
88 28 5 1
Price vs. Earnings (P/E)
46 46 5 5
Price vs. Book (P/B)
45 22 9 2
Dividend Yield
89 46 29 26
Value
88 13 1 1
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Metrics Current 2025 2024 2023
Revenue Growth
32 53 100 80
Profit Growth
64 70 75 41
Capital Growth
43 43 84 35
Stock Returns
23 1 61 79
Growth
24 35 97 75
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Metrics Current 2025 2024 2023
Leverage
34 24 90 90
Refinancing
8 18 43 31
Liquidity
58 57 96 98
Safety Safety
28 15 88 92

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Frequently Asked
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With good value and positive sentiment, but low growth and risky financing, this combination is generally dangerous as debt requires growth to sustain it. Only investors with a strong belief in future growth potential and a high-risk tolerance should consider this stock.

Obermatt provides unbiased stock analysis as a completely independent third party. We have no conflicts of interest with individual stock titles. Our data-driven analysis is based on algorithms honed over twelve years, giving you analysis that is free from personal bias and conflicts of interest.

The 360° View Rank indicates a company's overall performance across all major financial and non-financial metrics tracked by Obermatt. A 360° View Rank of 75 means the company is more well-rounded than 75% of similar companies. A high score indicates that the company is strong across the board; it is attractively priced, growing sustainably, financially stable, and well-regarded by the market. Learn more.

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