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Stock Research: WH Smith

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WH Smith

LSE:SMWH GB00B2PDGW16
4
  • Value
    45
  • Growth
    27
  • Safety
    Safety
    8
  • Combined
    4
  • Sentiment
    16
  • 360° View
    360° View
    4
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Company Description

WH Smith PLC is a global travel retailer offering travel essentials. It operates in the travel retail industry and owns brands such as WHSmith, Marks & Spencer Simply Food, and Costa Coffee. The company operates in the UK, North America, and the Rest of the World. In the last fiscal year, the company had a market cap of $1,743 million, profits of $1,591 million, and revenue of $2,518 million with 14,451 employees.

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Strongest Rank 360° View
Weakest Rank Profit Growth
Country United Kingdom
Industry Specialty Stores
Size Medium
Website whsmithplc.co.uk
Index
FTSE All Shares
FTSE 250
FTSE 350
Renewables Users
WH Smith stock price by TradingView. Not sourced by Obermatt.
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The higher the 360° View, the better the stock performed against its peers, considering all metrics. The 360° View represents an average of the other 5 ranks and is then scaled to a rank from 1 to 100. The shaded values are illustrative only.
Last update: 2-Feb-2026.

Make Sense of the Ranks

The higher, the better. For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. These ranks are percentiles: a rank of 75 means the company outperforms 75% of its peers in that specific area. The higher the rank, the better the stock stacks up against its peers.

Value
Identifies how good a value the stock is.
Good Value Expensive
Combined
Consolidated view across Value, Growth, and Safety.
Good Tread Carefully
Growth
Shows a company's growth potential.
High Growth Tough Times
Sentiment
Shows what the market thinks of a stock.
Positive Sentiment Skepticism
Safety
Safety
Assesses how financially secure a company is.
Well-Financed High Leverage
360° View
360° View
Holistic stock analysis: all key non-/financial metrics
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Detailed and Historical Ranks

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Metrics Current 2025 2024 2023
Value
45 50 28 25
Growth
27 47 45 57
Safety
Safety
8 10 23 6
Sentiment
16 70 90 81
360° View
360° View
4 34 39 33
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Metrics Current 2025 2024 2023
Analyst Opinions
41 55 80 78
Opinions Change
7 31 60 82
Pro Holdings
n/a 74 86 16
Market Pulse
31 81 73 62
Sentiment
16 70 90 81
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Metrics Current 2025 2024 2023
Value
45 50 28 25
Growth
27 47 45 57
Safety Safety
8 10 23 6
Combined
4 15 8 12
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Metrics Current 2025 2024 2023
Price vs. Sales (P/S)
36 20 23 24
Price vs. Earnings (P/E)
61 55 31 19
Price vs. Book (P/B)
34 30 19 16
Dividend Yield
64 68 70 62
Value
45 50 28 25
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Metrics Current 2025 2024 2023
Revenue Growth
63 55 59 56
Profit Growth
77 48 51 91
Capital Growth
23 46 30 7
Stock Returns
9 36 44 57
Growth
27 47 45 57
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Metrics Current 2025 2024 2023
Leverage
13 16 15 12
Refinancing
4 23 24 21
Liquidity
41 54 60 16
Safety Safety
8 10 23 6

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Frequently Asked
Questions

The only strength is good value. All other factors (growth, safety, and sentiment) are below average. This stock is highly sensitive to a crisis and is not advisable. Avoid unless you have solid, independent reasons to believe a significant turnaround is imminent.

Obermatt provides unbiased stock analysis as a completely independent third party. We have no conflicts of interest with individual stock titles. Our data-driven analysis is based on algorithms honed over twelve years, giving you analysis that is free from personal bias and conflicts of interest.

The 360° View Rank indicates a company's overall performance across all major financial and non-financial metrics tracked by Obermatt. A 360° View Rank of 75 means the company is more well-rounded than 75% of similar companies. A high score indicates that the company is strong across the board; it is attractively priced, growing sustainably, financially stable, and well-regarded by the market. Learn more.

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