Stock Research: WH Smith

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WH Smith

LSE:SMWH GB00B2PDGW16
12
  • Value
    27
  • Growth
    24
  • Safety
    Safety
    22
  • Combined
    6
  • Sentiment
    59
  • 360° View
    360° View
    12
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Company Description

WH Smith PLC is a global travel retailer offering travel essentials. It operates in the travel retail industry and owns brands such as WHSmith, Marks & Spencer Simply Food, and Costa Coffee. The company operates in the UK, North America, and the Rest of the World. In the last fiscal year, the company had a market cap of $1,743 million, profits of $1,591 million, and revenue of $2,518 million with 14,451 employees.

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ANALYSIS: With an Obermatt 360° View of 12 (better than 12% compared with alternatives), overall professional sentiment and financial characteristics for the stock WH Smith are critical, mostly below average. The 360° View is based on consolidating four consolidated indicators, with three out of four indicators below average for WH Smith. The consolidated Sentiment Rank has a good rank of 59, which means that professional investors are more optimistic about the stock than for 59% of alternative investment opportunities. But all other ranks are below average. The consolidated Value Rank has a rank of 27, which means that the share price of WH Smith is on the higher side compared with typical size in indicators such as revenues, profits, and invested capital. The consolidated Growth Rank also has a low rank of 24, meaning that the company exhibits below-average growth momentum when looking at financial metrics such as revenue, profit, invested capital growth, and stock returns. This means that growth is lower than for 24% of competitors in the same industry. Finally, the consolidated Safety Rank has a riskier rank of 22 which means that the company has a riskier financing structure than 78% comparable companies when looking at the amount of its debt, its refinancing requirements, and its ability to service debt. ...read more

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The higher the 360° View, the better the stock performed against its peers, considering all metrics. The 360° View represents an average of the other 5 ranks and is then scaled to a rank from 1 to 100. The shaded values are illustrative only.
Last update: 7-May-2026.

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The higher, the better. For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. These ranks are percentiles: a rank of 75 means the company outperforms 75% of its peers in that specific area. The higher the rank, the better the stock stacks up against its peers.

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Metrics Current 2025 2024 2023
Value
27 50 28 25
Growth
24 47 45 57
Safety
Safety
22 10 23 6
Sentiment
59 70 90 81
360° View
360° View
12 34 39 33
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Metrics Current 2025 2024 2023
Analyst Opinions
28 55 80 78
Opinions Change
33 31 60 82
Pro Holdings
n/a 74 86 16
Market Pulse
59 81 73 62
Sentiment
59 70 90 81
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Metrics Current 2025 2024 2023
Value
27 50 28 25
Growth
24 47 45 57
Safety Safety
22 10 23 6
Combined
6 15 8 12
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Metrics Current 2025 2024 2023
Price vs. Sales (P/S)
35 20 23 24
Price vs. Earnings (P/E)
58 55 31 19
Price vs. Book (P/B)
21 30 19 16
Dividend Yield
45 68 70 62
Value
27 50 28 25
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Metrics Current 2025 2024 2023
Revenue Growth
44 55 59 56
Profit Growth
59 48 51 91
Capital Growth
45 46 30 7
Stock Returns
7 36 44 57
Growth
24 47 45 57
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Metrics Current 2025 2024 2023
Leverage
9 16 15 12
Refinancing
51 23 24 21
Liquidity
38 54 60 16
Safety Safety
22 10 23 6

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Frequently Asked
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Only the professional market sentiment is positive. The stock is expensive, has low growth, and low financial safety. This is a weak investment proposition. Only a small, highly-speculative investment may be justified by investors who strongly believe the positive sentiment points to an positive future.

Obermatt provides unbiased stock analysis as a completely independent third party. We have no conflicts of interest with individual stock titles. Our data-driven analysis is based on algorithms honed over twelve years, giving you analysis that is free from personal bias and conflicts of interest.

The 360° View Rank indicates a company's overall performance across all major financial and non-financial metrics tracked by Obermatt. A 360° View Rank of 75 means the company is more well-rounded than 75% of similar companies. A high score indicates that the company is strong across the board; it is attractively priced, growing sustainably, financially stable, and well-regarded by the market. Learn more.

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