Stock Research: Viaplay

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Viaplay

STO:VPLAY B SE0012116390
83
  • Value
    43
  • Growth
    57
  • Safety
    Safety
    49
  • Combined
    57
  • Sentiment
    94
  • 360° View
    360° View
    83
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Company Description

Viaplay Group AB (publ), formerly Nordic Entertainment Group AB, is a Sweden-based entertainment company. The Company provides broadcast television (TV) and streaming services in Scandinavia trough satellite pay-tv platforms, TV channels and video streaming services, commercial free-TV channels, commercial radio networks and a bundled TV. The Company also creates and distributes TV shows, commercials, feature films and branded content and manages social media talent. Furthermore, the Company acquires and distributes content rights to broadcasters, streamers and distributors. The Company also operates production companies in Europe and sell content to customers worldwide. The majority of the licenses of the Company are held in the United Kingdom.

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ANALYSIS: With an Obermatt 360° View of 83 (better than 83% compared with alternatives) for 2026, overall professional sentiment and financial characteristics for the stock Viaplay are very positive. The 360° View is based on consolidating four consolidated indicators, with half of the metrics below and half above average for Viaplay. The consolidated Growth Rank has a good rank of 57, which means that the company experiences above-average growth momentum when looking at financial metrics such as revenue, profit, and invested capital growth as well as stock returns. This means that growth is higher than for 57% of competitors in the same industry. The consolidated Sentiment Rank also has a good rank of 94, which means that professional investors are more optimistic about the stock than for 94% of alternative investment opportunities. But the consolidated Value Rank has a less desirable rank of 43, which means that the share price of Viaplay is on the higher side compared with typical size in indicators such as revenues, profits, and invested capital. This means the stock price is higher than for 57% of alternative stocks in the same industry. Finally, the consolidated Safety Rank has a riskier rank of 49, which means that the company has a financing structure that is riskier than those of 51% comparable companies when looking at the amount of its debt, its refinancing requirements, and its ability to service debt. ...read more

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The higher the 360° View, the better the stock performed against its peers, considering all metrics. The 360° View represents an average of the other 5 ranks and is then scaled to a rank from 1 to 100. The shaded values are illustrative only.
Last update: 30-Jul-2026.

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The higher, the better. For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. These ranks are percentiles: a rank of 75 means the company outperforms 75% of its peers in that specific area. The higher the rank, the better the stock stacks up against its peers.

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Metrics Current 2025 2024 2023
Value
43 60 67 9
Growth
57 48 7 41
Safety
Safety
49 33 47 53
Sentiment
94 4 1 46
360° View
360° View
83 26 8 17
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Metrics Current 2025 2024 2023
Analyst Opinions
100 3 1 5
Opinions Change
99 28 15 50
Pro Holdings
n/a 1 8 99
Market Pulse
7 9 1 40
Sentiment
94 4 1 46
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Metrics Current 2025 2024 2023
Value
43 60 67 9
Growth
57 48 7 41
Safety Safety
49 33 47 53
Combined
57 35 29 21
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Metrics Current 2025 2024 2023
Price vs. Sales (P/S)
97 97 100 45
Price vs. Earnings (P/E)
97 3 92 5
Price vs. Book (P/B)
20 83 94 27
Dividend Yield
1 1 1 1
Value
43 60 67 9
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Metrics Current 2025 2024 2023
Revenue Growth
89 6 8 88
Profit Growth
13 77 1 12
Capital Growth
16 98 98 93
Stock Returns
97 12 1 7
Growth
57 48 7 41
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Metrics Current 2025 2024 2023
Leverage
22 5 46 22
Refinancing
94 100 100 79
Liquidity
25 4 6 70
Safety Safety
49 33 47 53

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Frequently Asked
Questions

This is a classic, high-risk growth play: high growth and positive sentiment outweigh low Value Rank (expensive) and risky financing. This is for aggressive growth investors who are comfortable with the high price and risk, believing the growth story justifies the expense.

Obermatt provides unbiased stock analysis as a completely independent third party. We have no conflicts of interest with individual stock titles. Our data-driven analysis is based on algorithms honed over twelve years, giving you analysis that is free from personal bias and conflicts of interest.

The 360° View Rank indicates a company's overall performance across all major financial and non-financial metrics tracked by Obermatt. A 360° View Rank of 75 means the company is more well-rounded than 75% of similar companies. A high score indicates that the company is strong across the board; it is attractively priced, growing sustainably, financially stable, and well-regarded by the market. Learn more.

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