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Stock Research: Viaplay

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Viaplay

STO:VPLAY B SE0012116390
91
  • Value
    52
  • Growth
    97
  • Safety
    Safety
    49
  • Combined
    86
  • Sentiment
    68
  • 360° View
    360° View
    91
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Company Description

Viaplay Group AB (publ), formerly Nordic Entertainment Group AB, is a Sweden-based entertainment company. The Company provides broadcast television (TV) and streaming services in Scandinavia trough satellite pay-tv platforms, TV channels and video streaming services, commercial free-TV channels, commercial radio networks and a bundled TV. The Company also creates and distributes TV shows, commercials, feature films and branded content and manages social media talent. Furthermore, the Company acquires and distributes content rights to broadcasters, streamers and distributors. The Company also operates production companies in Europe and sell content to customers worldwide. The majority of the licenses of the Company are held in the United Kingdom.

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ANALYSIS: With an Obermatt 360° View of 91 (better than 91% compared with alternatives) for 2026, overall professional sentiment and financial characteristics for the stock Viaplay are very positive. The 360° View is based on consolidating four consolidated indicators, with all but one indicator above average for Viaplay. The consolidated Value Rank has an attractive rank of 52, which means that the share price of Viaplay is on the lower side compared with the typical size in indicators such as revenues, profits, and invested capital. This means the stock price is lower than for 52% of alternative stocks in the same industry. The consolidated Growth Rank has a good rank of 97, which means that the company experiences above-average growth momentum when looking at financial metrics such as revenue, profit, and invested capital growth, as well as stock returns. In addition, professional market sentiment is above average compared with other stock investment alternatives with a Sentiment Rank of 68. But the company’s financing is risky with a Safety rank of 49. This means 51% of comparable companies have a safer financing structure than Viaplay. ...read more

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Strongest Rank Dividend Yield
Weakest Rank Growth
Country Sweden
Industry Broadcasting
Size Small
Website viaplaygroup.com
Index
Viaplay stock price by TradingView. Not sourced by Obermatt.
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The higher the 360° View, the better the stock performed against its peers, considering all metrics. The 360° View represents an average of the other 5 ranks and is then scaled to a rank from 1 to 100. The shaded values are illustrative only.
Last update: 13-Mar-2026.

Make Sense of the Ranks

The higher, the better. For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. These ranks are percentiles: a rank of 75 means the company outperforms 75% of its peers in that specific area. The higher the rank, the better the stock stacks up against its peers.

Value
Identifies how good a value the stock is.
Good Value Expensive
Combined
Consolidated view across Value, Growth, and Safety.
Good Tread Carefully
Growth
Shows a company's growth potential.
High Growth Tough Times
Sentiment
Shows what the market thinks of a stock.
Positive Sentiment Skepticism
Safety
Safety
Assesses how financially secure a company is.
Well-Financed High Leverage
360° View
360° View
Holistic stock analysis: all key non-/financial metrics
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Detailed and Historical Ranks

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Metrics Current 2025 2024 2023
Value
52 60 67 9
Growth
97 48 7 41
Safety
Safety
49 33 47 53
Sentiment
68 4 1 46
360° View
360° View
91 26 8 17
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Metrics Current 2025 2024 2023
Analyst Opinions
23 3 1 5
Opinions Change
50 28 15 50
Pro Holdings
n/a 1 8 99
Market Pulse
80 9 1 40
Sentiment
68 4 1 46
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Metrics Current 2025 2024 2023
Value
52 60 67 9
Growth
97 48 7 41
Safety Safety
49 33 47 53
Combined
86 35 29 21
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Metrics Current 2025 2024 2023
Price vs. Sales (P/S)
91 97 100 45
Price vs. Earnings (P/E)
97 3 92 5
Price vs. Book (P/B)
19 83 94 27
Dividend Yield
1 1 1 1
Value
52 60 67 9
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Metrics Current 2025 2024 2023
Revenue Growth
94 6 8 88
Profit Growth
14 77 1 12
Capital Growth
81 98 98 93
Stock Returns
95 12 1 7
Growth
97 48 7 41
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Metrics Current 2025 2024 2023
Leverage
18 5 46 22
Refinancing
96 100 100 79
Liquidity
23 4 6 70
Safety Safety
49 33 47 53

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Frequently Asked
Questions

This is a high-quality, high-growth stock with positive sentiment. However, the financing is on the riskier side. It is best for a growth-focused investor willing to accept higher financial risk for potentially higher shareholder returns.

Obermatt provides unbiased stock analysis as a completely independent third party. We have no conflicts of interest with individual stock titles. Our data-driven analysis is based on algorithms honed over twelve years, giving you analysis that is free from personal bias and conflicts of interest.

The 360° View Rank indicates a company's overall performance across all major financial and non-financial metrics tracked by Obermatt. A 360° View Rank of 75 means the company is more well-rounded than 75% of similar companies. A high score indicates that the company is strong across the board; it is attractively priced, growing sustainably, financially stable, and well-regarded by the market. Learn more.

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