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Stock Research: Herc

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Herc

NYQ:HRI US42704L1044
54
  • Value
    94
  • Growth
    37
  • Safety
    Safety
    1
  • Combined
    29
  • Sentiment
    83
  • 360° View
    360° View
    54
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Company Description

Herc Holdings Inc. is an equipment rental supplier. It operates through subsidiaries like Herc Rentals Inc., providing equipment rental, used equipment sales, contractor supplies, repair, maintenance, equipment management, safety training, re-rental services, on-site support, and ancillary services like transport and cleaning. Its classic fleet includes aerial, earthmoving, material handling, trucks, trailers, air compressors, compaction, and lighting equipment. ProSolutions offers industry-specific solutions for power generation, climate control, remediation, restoration, pumps, and trench shoring equipment, along with ProContractor tools. In the last fiscal year, the company had 7600 employees, a market cap of $4418 million, profits of $2187 million, and revenue of $3568 million.

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ANALYSIS: With an Obermatt 360° View of 54 (better than 54% compared with alternatives), overall professional sentiment and financial characteristics for the stock Herc are above average. The 360° View is based on consolidating four consolidated indicators, with half the metrics below and half above average for Herc. The consolidated Value Rank has an attractive rank of 94, which means that the share price of Herc is on the lower side compared with the typical size in indicators such as revenues, profits, and invested capital. This means that the stock price is lower than for 94% of alternative stocks in the same industry. The consolidated Sentiment Rank has a good rank of 83, which means that professional investors are more optimistic about the stock than for 83% of alternative investment opportunities. But the consolidated Growth Rank has a low rank of 37, which means that the company exhibits below-average growth momentum when looking at financial metrics such as revenue, profit, invested capital growth, and stock returns. The consolidated Safety Rank has a riskier rank of 1, meaning the company has a riskier financing structure than 99 comparable companies when looking at the amount of its debt, its refinancing requirements, and its ability to service debt. ...read more

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Strongest Rank Safety
Weakest Rank Dividend Yield
Country USA
Industry Trading & Distribution
Size Large
Website ir.hercrentals.com
Index
Herc stock price by TradingView. Not sourced by Obermatt.
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The higher the 360° View, the better the stock performed against its peers, considering all metrics. The 360° View represents an average of the other 5 ranks and is then scaled to a rank from 1 to 100. The shaded values are illustrative only.
Last update: 3-Sep-2026.

Make Sense of the Ranks

The higher, the better. For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. These ranks are percentiles: a rank of 75 means the company outperforms 75% of its peers in that specific area. The higher the rank, the better the stock stacks up against its peers.

Value
Identifies how good a value the stock is.
Good Value Expensive
Combined
Consolidated view across Value, Growth, and Safety.
Good Tread Carefully
Growth
Shows a company's growth potential.
High Growth Tough Times
Sentiment
Shows what the market thinks of a stock.
Positive Sentiment Skepticism
Safety
Safety
Assesses how financially secure a company is.
Well-Financed High Leverage
360° View
360° View
Holistic stock analysis: all key non-/financial metrics
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Detailed and Historical Ranks

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Metrics Current 2025 2024 2023
Value
94 95 94 93
Growth
37 89 23 100
Safety
Safety
1 15 6 6
Sentiment
83 35 52 29
360° View
360° View
54 73 25 75
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Metrics Current 2025 2024 2023
Analyst Opinions
49 44 57 2
Opinions Change
50 6 50 50
Pro Holdings
n/a 59 60 99
Market Pulse
85 46 51 28
Sentiment
83 35 52 29
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Metrics Current 2025 2024 2023
Value
94 95 94 93
Growth
37 89 23 100
Safety Safety
1 15 6 6
Combined
29 87 25 84
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Metrics Current 2025 2024 2023
Price vs. Sales (P/S)
80 59 66 56
Price vs. Earnings (P/E)
75 87 89 87
Price vs. Book (P/B)
63 60 55 48
Dividend Yield
95 81 82 79
Value
94 95 94 93
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Metrics Current 2025 2024 2023
Revenue Growth
66 51 58 89
Profit Growth
48 52 44 89
Capital Growth
31 84 1 52
Stock Returns
44 71 37 99
Growth
37 89 23 100
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Metrics Current 2025 2024 2023
Leverage
4 7 9 17
Refinancing
17 40 34 16
Liquidity
14 45 45 37
Safety Safety
1 15 6 6

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Frequently Asked
Questions

With good value and positive sentiment, but low growth and risky financing, this combination is generally dangerous as debt requires growth to sustain it. Only investors with a strong belief in future growth potential and a high-risk tolerance should consider this stock.

Obermatt provides unbiased stock analysis as a completely independent third party. We have no conflicts of interest with individual stock titles. Our data-driven analysis is based on algorithms honed over twelve years, giving you analysis that is free from personal bias and conflicts of interest.

The 360° View Rank indicates a company's overall performance across all major financial and non-financial metrics tracked by Obermatt. A 360° View Rank of 75 means the company is more well-rounded than 75% of similar companies. A high score indicates that the company is strong across the board; it is attractively priced, growing sustainably, financially stable, and well-regarded by the market. Learn more.

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