Stock Research: Herc

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Herc

NYQ:HRI US42704L1044
73
  • Value
    93
  • Growth
    59
  • Safety
    Safety
    29
  • Combined
    79
  • Sentiment
    49
  • 360° View
    360° View
    73
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Company Description

Herc Holdings Inc. is an equipment rental supplier. It operates through subsidiaries like Herc Rentals Inc., providing equipment rental, used equipment sales, contractor supplies, repair, maintenance, equipment management, safety training, re-rental services, on-site support, and ancillary services like transport and cleaning. Its classic fleet includes aerial, earthmoving, material handling, trucks, trailers, air compressors, compaction, and lighting equipment. ProSolutions offers industry-specific solutions for power generation, climate control, remediation, restoration, pumps, and trench shoring equipment, along with ProContractor tools. In the last fiscal year, the company had 7600 employees, a market cap of $4418 million, profits of $2187 million, and revenue of $3568 million.

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ANALYSIS: With an Obermatt 360° View of 73 (better than 73% compared with alternatives), overall professional sentiment and financial characteristics for the stock Herc are above average. The 360° View is based on consolidating four consolidated indicators, with half of the metrics below and half above average for Herc. The consolidated Value Rank has an attractive rank of 93, which means that the share price of Herc is on the lower side compared with the typical size in indicators such as revenues, profits, and invested capital. This means the stock price is lower than for 93% of alternative stocks in the same industry. The consolidated Growth Rank has a good rank of 59, which means that the company experiences above-average growth momentum when looking at financial metrics such as revenue, profit, and invested capital growth as well as stock returns. But the professional market sentiment is below average compared with other stock investment alternatives with a Sentiment Rank of 49. Professional investors are more confident in 51% other stocks. Worryingly, the company has risky financing, with a Safety rank of 29. This means 71% of comparable companies have a safer financing structure than Herc. ...read more

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The higher the 360° View, the better the stock performed against its peers, considering all metrics. The 360° View represents an average of the other 5 ranks and is then scaled to a rank from 1 to 100. The shaded values are illustrative only.
Last update: 7-May-2026.

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The higher, the better. For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. These ranks are percentiles: a rank of 75 means the company outperforms 75% of its peers in that specific area. The higher the rank, the better the stock stacks up against its peers.

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Metrics Current 2025 2024 2023
Value
93 95 94 93
Growth
59 89 23 100
Safety
Safety
29 15 6 6
Sentiment
49 35 52 29
360° View
360° View
73 73 25 75
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Metrics Current 2025 2024 2023
Analyst Opinions
46 44 57 2
Opinions Change
10 6 50 50
Pro Holdings
n/a 59 60 99
Market Pulse
90 46 51 28
Sentiment
49 35 52 29
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Metrics Current 2025 2024 2023
Value
93 95 94 93
Growth
59 89 23 100
Safety Safety
29 15 6 6
Combined
79 87 25 84
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Metrics Current 2025 2024 2023
Price vs. Sales (P/S)
81 59 66 56
Price vs. Earnings (P/E)
35 87 89 87
Price vs. Book (P/B)
69 60 55 48
Dividend Yield
93 81 82 79
Value
93 95 94 93
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Metrics Current 2025 2024 2023
Revenue Growth
66 51 58 89
Profit Growth
53 52 44 89
Capital Growth
17 84 1 52
Stock Returns
65 71 37 99
Growth
59 89 23 100
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Metrics Current 2025 2024 2023
Leverage
21 7 9 17
Refinancing
63 40 34 16
Liquidity
31 45 45 37
Safety Safety
29 15 6 6

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This is a mixed bag with good value and high growth balanced by risky financing and negative sentiment. This is a risky stock that requires conviction; you should only consider it if you are willing to conduct further research into the underlying sentiment and financial risks.

Obermatt provides unbiased stock analysis as a completely independent third party. We have no conflicts of interest with individual stock titles. Our data-driven analysis is based on algorithms honed over twelve years, giving you analysis that is free from personal bias and conflicts of interest.

The 360° View Rank indicates a company's overall performance across all major financial and non-financial metrics tracked by Obermatt. A 360° View Rank of 75 means the company is more well-rounded than 75% of similar companies. A high score indicates that the company is strong across the board; it is attractively priced, growing sustainably, financially stable, and well-regarded by the market. Learn more.

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