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Stock Research: Harte Hanks

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Harte Hanks

NMQ:HHS US4161962026
42
  • Value
    63
  • Growth
    27
  • Safety
    Safety
    77
  • Combined
    60
  • Sentiment
    21
  • 360° View
    360° View
    42
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Company Description

Harte Hanks, Inc., together with its subsidiaries, is a global customer experience company. The Company operates through four segments: Marketing Services; Customer Care, Sales Service, and Fulfillment & Logistics Services. Marketing Services segment leverages data, insight, and experience to support clients as they engage customers through digital, traditional, and emerging channels. Customer Care segment offers responsive contact center solutions, which use real-time data to interact with each customer. Customer contacts are handled through phone, e-mail, social media, text messaging, chat, and digital self-service support. Fulfillment & Logistics segment comprises mail, product fulfillment, and logistics services. It offers a variety of product fulfillment solutions, including printing on demand, managing product recalls, and distributing literature and promotional products. It is also a third-party logistics and freight optimization provider in the United States.

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ANALYSIS: With an Obermatt 360° View of 42 (better than 42% compared with alternatives), overall professional sentiment and financial characteristics for the stock Harte Hanks are below the industry average. The 360° View is based on consolidating four consolidated indicators, with half the metrics below and half above average for Harte Hanks. The consolidated Value Rank has an attractive rank of 63, which means that the share price of Harte Hanks is on the lower side compared with the typical size in indicators such as revenues, profits, and invested capital. This means the stock price is lower than for 63% of alternative stocks in the same industry. The company is also safely financed with a Safety rank of 77. But the professional market sentiment is below average compared with other stock investment alternatives with a Sentiment Rank of 21. Professional investors are more confident in 79% other stocks. The consolidated Growth Rank also has a low rank of 27, which means that the company is below average in terms of growth momentum when looking at financial metrics such as revenue, profit, invested capital growth, and stock returns. 73 of its competitors have better growth. ...read more

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Strongest Rank Dividend Yield
Weakest Rank Refinancing
Country USA
Industry Advertising
Size Small
Website hartehanks.com
Index
Harte Hanks stock price by TradingView. Not sourced by Obermatt.
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The higher the 360° View, the better the stock performed against its peers, considering all metrics. The 360° View represents an average of the other 5 ranks and is then scaled to a rank from 1 to 100. The shaded values are illustrative only.
Last update: 13-Mar-2026.

Make Sense of the Ranks

The higher, the better. For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. These ranks are percentiles: a rank of 75 means the company outperforms 75% of its peers in that specific area. The higher the rank, the better the stock stacks up against its peers.

Value
Identifies how good a value the stock is.
Good Value Expensive
Combined
Consolidated view across Value, Growth, and Safety.
Good Tread Carefully
Growth
Shows a company's growth potential.
High Growth Tough Times
Sentiment
Shows what the market thinks of a stock.
Positive Sentiment Skepticism
Safety
Safety
Assesses how financially secure a company is.
Well-Financed High Leverage
360° View
360° View
Holistic stock analysis: all key non-/financial metrics
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Detailed and Historical Ranks

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Metrics Current 2025 2024 2023
Value
63 86 75 93
Growth
27 7 33 17
Safety
Safety
77 100 100 88
Sentiment
21 8 53 35
360° View
360° View
42 43 86 63
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Metrics Current 2025 2024 2023
Analyst Opinions
79 79 78 54
Opinions Change
50 50 50 50
Pro Holdings
n/a 4 77 79
Market Pulse
46 1 5 8
Sentiment
21 8 53 35
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Metrics Current 2025 2024 2023
Value
63 86 75 93
Growth
27 7 33 17
Safety Safety
77 100 100 88
Combined
60 80 89 83
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Metrics Current 2025 2024 2023
Price vs. Sales (P/S)
91 96 93 100
Price vs. Earnings (P/E)
91 95 85 95
Price vs. Book (P/B)
72 81 74 97
Dividend Yield
1 1 1 1
Value
63 86 75 93
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Metrics Current 2025 2024 2023
Revenue Growth
14 7 17 1
Profit Growth
93 14 4 10
Capital Growth
32 47 97 37
Stock Returns
11 15 17 100
Growth
27 7 33 17
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Metrics Current 2025 2024 2023
Leverage
40 75 68 70
Refinancing
96 96 93 99
Liquidity
73 100 89 27
Safety Safety
77 100 100 88

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This stock is a good value with safe financing, but has low growth and negative sentiment. It is a good option for a cautious value investor looking for stability but who can tolerate low momentum and skeptical professional opinion.

Obermatt provides unbiased stock analysis as a completely independent third party. We have no conflicts of interest with individual stock titles. Our data-driven analysis is based on algorithms honed over twelve years, giving you analysis that is free from personal bias and conflicts of interest.

The 360° View Rank indicates a company's overall performance across all major financial and non-financial metrics tracked by Obermatt. A 360° View Rank of 75 means the company is more well-rounded than 75% of similar companies. A high score indicates that the company is strong across the board; it is attractively priced, growing sustainably, financially stable, and well-regarded by the market. Learn more.

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