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Stock Research: Harley-Davidson

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Harley-Davidson

NYQ:HOG US4128221086
84
  • Value
    72
  • Growth
    5
  • Safety
    Safety
    94
  • Combined
    57
  • Sentiment
    87
  • 360° View
    360° View
    84
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Company Description

Harley-Davidson, Inc. designs, manufactures, and sells motorcycles, parts, accessories, and apparel. The company operates in the motorcycle industry through its Harley-Davidson Motor Company (HDMC) and LiveWire segments, as well as in financial services through Harley-Davidson Financial Services (HDFS). It sells globally in the United States, Canada, Europe/Middle East/Africa, Asia Pacific, and Latin America. In the last fiscal year, the company had a market cap of $2,916 million, profits of $1,809 million, and revenue of $5,187 million with 5,900 employees.

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ANALYSIS: With an Obermatt 360° View of 84 (better than 84% compared with alternatives) for 2026, overall professional sentiment and financial characteristics for the stock Harley-Davidson are very positive. The 360° View is based on consolidating four consolidated indicators, with half of the indicators below and half above average for Harley-Davidson. The consolidated Value Rank has an attractive rank of 72, which means that the share price of Harley-Davidson is on the lower side compared with typical size in indicators such as revenues, profits, and invested capital. This means the stock price is lower than for 72% of alternative stocks in the same industry. The company is also safely financed with a Safety rank of 94. In addition, professional market sentiment is above average compared with other stock investment alternatives with a Sentiment Rank of 87. But the consolidated Growth Rank has a low rank of 5, which means that the company is below average in terms of growth and momentum when looking at financial metrics such as revenue, profit, and invested capital growth as well as stock returns. 95 of its competitors have better growth. ...read more

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Strongest Rank Price vs. Earnings (P/E)
Weakest Rank Dividend Yield
Country USA
Industry Motorcycle Manufacturers
Size Large
Website harley-davidson.com
Index
S&P MIDCAP
Harley-Davidson stock price by TradingView. Not sourced by Obermatt.
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The higher the 360° View, the better the stock performed against its peers, considering all metrics. The 360° View represents an average of the other 5 ranks and is then scaled to a rank from 1 to 100. The shaded values are illustrative only.
Last update: 13-Mar-2026.

Make Sense of the Ranks

The higher, the better. For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. These ranks are percentiles: a rank of 75 means the company outperforms 75% of its peers in that specific area. The higher the rank, the better the stock stacks up against its peers.

Value
Identifies how good a value the stock is.
Good Value Expensive
Combined
Consolidated view across Value, Growth, and Safety.
Good Tread Carefully
Growth
Shows a company's growth potential.
High Growth Tough Times
Sentiment
Shows what the market thinks of a stock.
Positive Sentiment Skepticism
Safety
Safety
Assesses how financially secure a company is.
Well-Financed High Leverage
360° View
360° View
Holistic stock analysis: all key non-/financial metrics
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Detailed and Historical Ranks

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Metrics Current 2025 2024 2023
Value
72 85 82 59
Growth
5 15 1 53
Safety
Safety
94 61 76 19
Sentiment
87 26 88 86
360° View
360° View
84 46 87 59
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Metrics Current 2025 2024 2023
Analyst Opinions
17 32 60 46
Opinions Change
55 6 83 83
Pro Holdings
n/a 74 100 96
Market Pulse
93 24 37 50
Sentiment
87 26 88 86
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Metrics Current 2025 2024 2023
Value
72 85 82 59
Growth
5 15 1 53
Safety Safety
94 61 76 19
Combined
57 57 71 37
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Metrics Current 2025 2024 2023
Price vs. Sales (P/S)
79 38 32 43
Price vs. Earnings (P/E)
3 93 88 66
Price vs. Book (P/B)
78 73 73 63
Dividend Yield
97 88 80 65
Value
72 85 82 59
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Metrics Current 2025 2024 2023
Revenue Growth
21 46 8 14
Profit Growth
29 21 34 100
Capital Growth
35 43 41 79
Stock Returns
16 25 11 27
Growth
5 15 1 53
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Metrics Current 2025 2024 2023
Leverage
38 15 18 10
Refinancing
96 73 82 53
Liquidity
83 82 89 48
Safety Safety
94 61 76 19

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Frequently Asked
Questions

The stock offers good value, safe financing, and positive sentiment. However, it has below-average growth expectations. It is well-suited for conservative buy-and-hold investors who prioritize stability and low valuation over growth.

Obermatt provides unbiased stock analysis as a completely independent third party. We have no conflicts of interest with individual stock titles. Our data-driven analysis is based on algorithms honed over twelve years, giving you analysis that is free from personal bias and conflicts of interest.

The 360° View Rank indicates a company's overall performance across all major financial and non-financial metrics tracked by Obermatt. A 360° View Rank of 75 means the company is more well-rounded than 75% of similar companies. A high score indicates that the company is strong across the board; it is attractively priced, growing sustainably, financially stable, and well-regarded by the market. Learn more.

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