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Stock Research: Harley-Davidson

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Harley-Davidson

NYQ:HOG US4128221086
86
  • Value
    82
  • Growth
    29
  • Safety
    Safety
    80
  • Combined
    76
  • Sentiment
    71
  • 360° View
    360° View
    86
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Company Description

Harley-Davidson, Inc. designs, manufactures, and sells motorcycles, parts, accessories, and apparel. The company operates in the motorcycle industry through its Harley-Davidson Motor Company (HDMC) and LiveWire segments, as well as in financial services through Harley-Davidson Financial Services (HDFS). It sells globally in the United States, Canada, Europe/Middle East/Africa, Asia Pacific, and Latin America. In the last fiscal year, the company had a market cap of $2,916 million, profits of $1,809 million, and revenue of $5,187 million with 5,900 employees.

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ANALYSIS: With an Obermatt 360° View of 86 (better than 86% compared with alternatives) for 2026, overall professional sentiment and financial characteristics for the stock Harley-Davidson are very positive. The 360° View is based on consolidating four consolidated indicators, with half of the indicators below and half above average for Harley-Davidson. The consolidated Value Rank has an attractive rank of 82, which means that the share price of Harley-Davidson is on the lower side compared with typical size in indicators such as revenues, profits, and invested capital. This means the stock price is lower than for 82% of alternative stocks in the same industry. The company is also safely financed with a Safety rank of 80. In addition, professional market sentiment is above average compared with other stock investment alternatives with a Sentiment Rank of 71. But the consolidated Growth Rank has a low rank of 29, which means that the company is below average in terms of growth and momentum when looking at financial metrics such as revenue, profit, and invested capital growth as well as stock returns. 71 of its competitors have better growth. ...read more

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Strongest Rank Analyst Opinions
Weakest Rank Pro Holdings
Country USA
Industry Motorcycle Manufacturers
Size Large
Website harley-davidson.com
Index
S&P MIDCAP
Harley-Davidson stock price by TradingView. Not sourced by Obermatt.
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The higher the 360° View, the better the stock performed against its peers, considering all metrics. The 360° View represents an average of the other 5 ranks and is then scaled to a rank from 1 to 100. The shaded values are illustrative only.
Last update: 30-Jul-2026.

Make Sense of the Ranks

The higher, the better. For every stock, we judge its performance against its peers and rank it on a scale of 1 to 100. These ranks are percentiles: a rank of 75 means the company outperforms 75% of its peers in that specific area. The higher the rank, the better the stock stacks up against its peers.

Value
Identifies how good a value the stock is.
Good Value Expensive
Combined
Consolidated view across Value, Growth, and Safety.
Good Tread Carefully
Growth
Shows a company's growth potential.
High Growth Tough Times
Sentiment
Shows what the market thinks of a stock.
Positive Sentiment Skepticism
Safety
Safety
Assesses how financially secure a company is.
Well-Financed High Leverage
360° View
360° View
Holistic stock analysis: all key non-/financial metrics
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Detailed and Historical Ranks

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Metrics Current 2025 2024 2023
Value
82 85 82 59
Growth
29 15 1 53
Safety
Safety
80 61 76 19
Sentiment
71 26 88 86
360° View
360° View
86 46 87 59
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Metrics Current 2025 2024 2023
Analyst Opinions
23 32 60 46
Opinions Change
63 6 83 83
Pro Holdings
n/a 74 100 96
Market Pulse
43 24 37 50
Sentiment
71 26 88 86
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Metrics Current 2025 2024 2023
Value
82 85 82 59
Growth
29 15 1 53
Safety Safety
80 61 76 19
Combined
76 57 71 37
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Metrics Current 2025 2024 2023
Price vs. Sales (P/S)
73 38 32 43
Price vs. Earnings (P/E)
34 93 88 66
Price vs. Book (P/B)
77 73 73 63
Dividend Yield
95 88 80 65
Value
82 85 82 59
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Metrics Current 2025 2024 2023
Revenue Growth
34 46 8 14
Profit Growth
44 21 34 100
Capital Growth
52 43 41 79
Stock Returns
48 25 11 27
Growth
29 15 1 53
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Metrics Current 2025 2024 2023
Leverage
51 15 18 10
Refinancing
65 73 82 53
Liquidity
81 82 89 48
Safety Safety
80 61 76 19

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Frequently Asked
Questions

The stock offers good value, safe financing, and positive sentiment. However, it has below-average growth expectations. It is well-suited for conservative buy-and-hold investors who prioritize stability and low valuation over growth.

Obermatt provides unbiased stock analysis as a completely independent third party. We have no conflicts of interest with individual stock titles. Our data-driven analysis is based on algorithms honed over twelve years, giving you analysis that is free from personal bias and conflicts of interest.

The 360° View Rank indicates a company's overall performance across all major financial and non-financial metrics tracked by Obermatt. A 360° View Rank of 75 means the company is more well-rounded than 75% of similar companies. A high score indicates that the company is strong across the board; it is attractively priced, growing sustainably, financially stable, and well-regarded by the market. Learn more.

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