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Obermatt Ranking Luxury Goods

Obermatt's rankings are based on indexed performance and thus independent of subjective opinions and the effects of external economic factors. They enable an objective and independent comparison of executive performance and executive remuneration and compensation.

The better a company and its CEO performs in the ranking, the higher the company and the CEO ranks in the Obermatt Ranking. The rankings are used for:

  • CEO Performance
  • Investment Performance
  • Remuneration Performance

Further insight into Obermatt's company and CEO rankings are available by contacting Obermatt.

The result is based on Thomson Reuters data and Obermatt correlation algorithms. Obermatt clients may have deviating Bonus Index results due to their use of custom peer groups, different metrics and additional financial adjustments.

Top five Luxury companies in all categories

Ranking results 2008-2010/11 Rank Best 3 year performance % outperformed Rank Best 2010/11 performance % outperformed
Overall performance 1 Burberry 75% 1 Hermès 89%
  1 Coach 75% 2 Hugo Boss 82%
  3 Hermès 70% 3 Daimler 76%
  4 Ralph Lauren 61% 4 Bang & Olufsen 73%
  5 Philips-Van Heusen 60% 5 LVMH 72%
Operating performance 1 Burberry 92% 1 Richemont - Jewellery Maisons 100%
  2 Hermès 75% 2 Hermès 95%
  2 Coach 75% 3 BMW / Rollc-Royce 91%
  4 LVMH - Fashion & Leather Goods 74% 4 LVMH - Wines & Spirits 91%
  5 BMW / Rollc-Royce 71% 5 Bang & Olufsen 89%
Investment performance 1 Coach 75% 1 Hugo Boss 99%
  2 Hermès 66% 2 Movado 88%
  3 Philips-Van Heusen 65% 3 Hermès 82%
  3 Ralph Lauren 65% 4 Ralph Lauren 76%
  3 Tiffany 65% 5 Swatch 75%
% outperformed = Percent of peers that have performed less than the company ranked. Peers are selected by category (jewellery & watches, clothes & assessories, home furnishings & equipment, cars).
Overall performance = Average of operating performance and strategic performance in respect to % outperformed (equally weighted).
Operating performance = % outperformed is based on operating profit growth (EBITDA or EBIT where EBITDA is not available).
Strategic performance = % outperformed is based on annual total shareholder return (adjusted for share splits, capital issuance and dividends).

More about the Obermatt Index method.

Total remuneration and compensation recommendation

The Obermatt Index is used to provide recommended levels of executive remuneration and compensation based on indexing performance. This approach rewards true performance only, removing the impact of external factors which often distort executive remuneration and compensation. As the Bonus Index is objective and provided by an independent third party, it is accepted by major shareholders and their representatives — enabling boards and executives to rely on a mutually trusted solution.

More about the Obermatt Bonus Index and its benefits in remuneration and compensation.

Best 2010/2011 Luxury goods performance

Rank Company Combined Rank 2010 Operating Rank 2010 Investment Rank 2010
1 Hermès 89% 95.4% 82.0%
2 Hugo Boss 82% 65.3% 98.7%
3 Daimler 76% 84.9% 67.5%
4 Bang & Olufsen 73% 89.2% 57.3%
5 LVMH 72% 69.8% 74.4%
6 Movado 71% 54.0% 87.6%
7 Swatch 70% 64.8% 75.2%
8 Coach 61% 58.2% 62.9%
9 Tiffany 61% 56.7% 64.3%
10 Burberry 58% 87.6% 28.6%
11 PPR SA - Luxury Goods 57% 63.7% 49.9%
12 Vranken - Pommery 56% 73.8% 39.1%
13 Ralph Lauren 56% 37.1% 75.6%
14 Bulgari 56% 64.9% 47.5%
15 Dior 54% 48.1% 60.7%
16 Richemont 54% 80.6% 27.3%
17 Tod's 54% 51.5% 56.0%
18 Philips-Van Heusen 50% 28.7% 70.4%
19 Audi / Lamborghini 46% 53.4% 38.2%
20 Ahlers 40% 23.8% 56.5%
21 Aeffe 39% 72.3% 5.1%
22 Etienne Aigner 27% 47.3% 7.4%
23 Loewe 8% 0.0% 16.5%

Best overall multi-year performance in the Luxury business

Rank Company Combined Rank 2008-2010 Operating Rank 2009-2010 Investment Rank 2008-2010
1 Burberry 75% 92% 58%
2 Coach 75% 75% 75%
3 Hermès 70% 75% 66%
4 Ralph Lauren 61% 56% 65%
5 Philips-Van Heusen 60% 54% 65%
6 LVMH 60% 58% 61%
7 Hugo Boss 57% 54% 59%
8 Swatch 56% 50% 61%
9 Tod's 55% 52% 59%
10 Daimler 55% 57% 52%
11 Etienne Aigner 54% 68% 40%
12 Ahlers 53% 54% 52%
13 Tiffany 53% 40% 65%
14 PPR SA - Luxury Goods 52% 52% 52%
15 Richemont 49% 61% 38%
16 Dior 47% 41% 53%
17 Vranken - Pommery 45% 44% 45%
18 Bulgari 43% 35% 50%
19 Movado 41% 32% 50%
20 Aeffe 26% 42% 9%

Complete list of all assessed luxury products and goods companies

Company/Segment
Aeffe
Ahlers
Audi / Lamborghini
Bang & Olufsen
Bentley (VW AG)
BMW / Rollc-Royce
Bulgari
Burberry
Coach
Daimler
Dior
Etienne Aigner
Ferrari (Fiat SpA)
Hermès
Hugo Boss
Loewe
LVMH
LVMH - Fashion & Leather Goods
LVMH - Selective Retailing
LVMH - Watches & Jewellery
LVMH - Wines & Spirits
Maserati (Fiat SpA)
Movado
Philips-Van Heusen
PPR SA - Luxury Goods
Ralph Lauren
Richemont
Richemont - Mont Blanc Maison
Richemont - Specialist Watchmakers
Richemont - Other Businesses
Richemont - Jewellery Maisons
Swatch
Swatch - Watches & Jewelry
Swatch - Production
Tiffany
Tod's
Vranken - Pommery

Further insight into Obermatt's company and CEO rankings are available by contacting Obermatt.